19 FEB 2018 · There is a lot of work that goes into identifying new markets for your product or service, but the rewards can be astounding. In addition to expanding your revenue base, your company’s brand will benefit from the additional exposure it will get in its new demographic. The core idea when looking for new markets is finding people who need what your company has to offer. Once your team does that, everything else should fall into place. Read the full article at https://www.spellbrand.com/ultimate-guide-new-market-for-product-service

16 FEB 2018 · How can customers buy from you and help you grow if they don’t know you exist? How can you claim those magazine write-ups or high-visibility reviews if nobody knows you’re out there? If your brand’s worst nightmare is falling off into obscurity or never climbing out of it, to begin with, these seven brand strategies can help you step into the limelight and earn the recognition your brand deserves. Read full article at: https://www.spellbrand.com/7-brand-awareness-strategies-innovators-smbs-entrepreneurs

15 FEB 2018 · If you’re just starting out your fashion brand or you have an amazing idea for a new store, you don’t need us to tell you how difficult it is to grow your brand. If someone asks you what the toughest part of your job is, you’d probably say it’s getting your brand in the heads of consumers, right? With so many large fashion brands and stores crowding up the market, how can you possibly get your name on the tip of their tongues? If you want to achieve this, then there’s one group of people that you need to focus most your marketing strategy on. And those are social media influencers. In this video, I talk about the fundamental key to growing your fashion brand on Instagram. For the full article, check out: https://www.spellbrand.com/use-instagram-influencers-grow-fashion-brand

14 FEB 2018 · In this video I talk about how using big words to differentiate your brand and take it to the next level may actually end up hurting your brand and why it may be a good idea to embrace simplicity when it comes to communicating your grand brand vision to your audience.

13 FEB 2018 · The words Marketing and Selling are tossed around at every business meeting. But how many people really understand the difference between the two? Although they do share a symbiotic relationship, they are separate and essential functions, critical to the success of a business. Understanding the difference will make working in these areas easier. Read the full article at https://www.spellbrand.com/the-difference-between-marketing-and-selling