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Sounds Profitable: Adtech Applied

  • Sounds Profitable's Premium Blend w/Jason Sew Hoy

    25 JUL 2021 · Are you listening to our Supercast Feed? Good! Are you not? Why not? It's free! And Jason Sew Hoy is here to explain why joining the feed is good for you and us! Key Links: •Jason Sew Hoy of Supercast •Article: https://soundsprofitable.com/update/premium-blend----- soundsprofitable.supercast.com ___ Credits: •Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com •Audio engineering by Ian Powell •Executive produced by Evo Terra of Simpler Media •Special thanks to James Cridland of Podnews •Podcast hosting and dynamic insertion wizardry by Whooshkaa •Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/ TAKE THE SURVEY! podcast.study/soundsprofitable Send us messages with Yappa! Bryan: Premium feeds added value and experimentation. That's what we're talking about this week on sounds profitable with me, Brian Barletta. This episode of sounds profitable is brought to you by. It's podcast attribution, go to pod sites.com more information. I know that you're listening to sounds profitable because podcasts ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with. Here's what happened last week? No matter when you're listening from James Cridlin at pod news. A ton of you are already listening to this podcast on our private feed with super CAS, for the rest of you. You should probably be listening to that private feed on super gas. It's free. It gives you bonus content and allows us to have a better level of interaction with you. The listener there's a link to join in the description and a link to the article. I wrote about the process of getting it started. I spoke with Jason Sue Hoyt from super cast about the experimental world of private beats and how we're trying to be on the bleeding edge. Awesome. Well, Jason, thank you so much for joining me today. Very excited to have you here. We got Jason from super pleasure to be here. Ron. Jason: I never know where our conversations are going to go, so perfect. Bryan: Awesome. So we w the companions to the article that I wrote about the premium feed that I started with sounds profitable. And it's so neat because I met Jason whose super cast is all over. Premium feeds. And I said, I wanted to give people more of a hands-on experience with it. And that's like a big part of sounds profitable that I like to focus on is that my audience, all of you listening are focused so heavily on like how t...
    28m 51s
  • Podcast Prefix Analytics Explained

    18 JUL 2021 · How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman. Key Links: •Karo Chakhlasyan of Chartable •Article: https://soundsprofitable.com/update/prefix-analytics----- Are you using prefix analytics? ___ Credits: •Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com •Audio engineering by Ian Powell •Executive produced by Evo Terra of Simpler Media •Special thanks to James Cridland of Podnews •Podcast hosting and dynamic insertion wizardry by Whooshkaa •Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/ Send us messages with Yappa! Take the survey! Get free stickers! podcast.study/soundsprofitable EP 24 Bryan: Prefixes data and you that's what we're talking about this week on Sounds Profitable with me, Bryan Barletta. This episode of Sounds Profitable is brought to you by pod sites, podcast, attribution, go to pod sites.com for more information. I know that you're listening to Sounds Profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that. Here's what happened last week. No matter when you're listening from James Cridland at Podnews. An article all about podcast, prefix analytics and their value. It's in the description for you to check out. But I never really got into who it was for and how useful this data can be for Johnny podcaster. So I spoke to Karo Chakhlasyan of charitable to get into the nitty-gritty of how these analytics are, not just for the big podcasters, but for anyone with a desire to learn and take them. Karo: Thank you so much for the opportunity to, um, chat with you about this. Thank you so much for the invite. Congratulations on all your success. It's amazing to see what you've done in such a little time. And I can't wait to see, uh, what happens, uh, in the coming months with you. Oh, that means a lot. I know the context of this is kind of like an extension of that article you wrote about analytic prefix. The article does a really good job of explaining what it is. Right. And, you know, I think I've explained it more to then, uh, almost, uh, the entire city of Pasadena has fingers and toes. Right. So I think if you don't mind just kind of reiterating that might kind of get a good picture. So right. The analytic prefix, the way I always explain it's a piece of code goes on the RSS. Reason why that's important. RSS feed is distributed essentially everywhere, right? I mean, more or less is prefixed as acting as...
    31m 22s
  • We Need More Women Working In Adtech

    4 JUL 2021 · Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang. Key Links: •Twila Dang of Matriarch Digital Media •Article: https://soundsprofitable.com/update/we-need-more-women-working-adtech----- How are you promoting diversity? How are you helping out your peers and employees? ___ Credits: •Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com •Audio engineering by Ian Powell •Executive produced by Evo Terra of Simpler Media •Special thanks to James Cridland of Podnews •Podcast hosting and dynamic insertion wizardry by Whooshkaa •Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/ Send us messages with Yappa! SPEp22 Bryan: Diversity equality, inclusion and mentorship. That's what we're talking about this week on Sounds Profitable with me, Bryan Barletta. this episode of Sounds Profitable is brought to you by pod sites, podcast, attribution, go to pod sites.com for more info. I know that you're listening to Sounds Profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that. Here's what happened last week. No matter when you're listening from James Cridlin at pod news. As a white heterosis man, I am deeply aware of how privileged I am. So I'm willing to do anything in my power to try and use this platform, to make this podcasting ad tech place more inclusive and better. And right now we're not doing that great Twila. Dang was kind enough to write an article for Sounds Profitable on the topic and on the step she thinks work to make this space more welcoming I'll link to the article. She was also kind enough to come by and talk with me about her article, which is what today's episode is about. What's the yeah. Dive into it. So, you know, thank you so much for being here and, uh, you know, it was so awesome that I met you. We met through like a lentigo Williams and, uh, podcasting seriously, and we kinda hit it off right away. Like I loved how you were talking about the podcasting space. Yeah. We were finding, looking for an opportunity to kind of dive in more. And I thought it was such a perfect idea in March for women's history month to focus on like women in the podcasting and podcast ad tech space. So, you know, first off I want to say thank you so much. For writing, probably my favorite guests article don't tell any of the other, Twila: keep it a secret. I keep it a secret, but no, I mean, you don't have to thank me for that. I was, that was fun to get Bryan...
    41m 50s
  • Why is the Feed Different?

    4 APR 2021 · Join our private feed at Supercast for every episode we've ever made. It's totally free, and incredibly customizable. Join the feed at https://soundsprofitable.supercast.tech/
    2m 25s
  • Can American Podcasting Learn From France?

    28 MAR 2021 · France, ACPM, and the IAB
    30m 30s
  • The Future That's Being Ignored: IPv6 vs. IPv4

    21 MAR 2021 · IPV6, JioPhone, and 120 million ignored listeners
    24m 53s
  • The Hero We Need: Programmatic Advertising Saves the Day

    14 MAR 2021 · Programmatic Advertising, Fear, and VAST
    27m 31s
  • How You Should Be Protecting Your Brand, and How You're Doing it Wrong

    7 MAR 2021 · Brand Safety, Informed Context, and Tone
    29m 3s
  • Rotten to the Core: Do You Know Who's Listening to Your Podcast?

    28 FEB 2021 · Apple Core Media, Misidentification, and Best Practices
    25m
  • 27m 3s

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And...

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The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.

Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well… make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?

Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It’s part of the PodNews network, and if you’re not already reading my newsletter, then you should be.
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