13 DEC 2019 · Social marketing is really a series of micro moments, and there's a lot to it. Small businesses can find this especially challenging, as they may feel that it's more difficult to be seen in social and trying to do it all with limited resources. However, there are so many great opportunities out there to get some great insight into customers and build a foundation for a social presence. Darcy Sullivan of Propel Marketing & Design, talked about a lot of great strategies, tips, and advice for building a strong social presence. She talks about the importance of building a foundation with strong SEO and offers other great advice, including: How to use social conversations to REALLY learn about your customers & how personality matching can be effective Using competitive insight in ways you may not have thought of (reading competitor reviews? Why?) How to align keywords, SEO, and content creation around the ways people are now searching for information How to own and benefit from negative reviews Darcy shared an example of this last point, and I wanted to share links to the commercial she talked about, and another great example of using negative feedback to your benefit: Ski slope commercial Restaurant advertising using negative feedback If you'd like to connect with Darcy, you can find her on LinkedIn or Propel's website.  Listen: Small Business Opportunities for Building a Social Presence

13 DEC 2019 · Social marketing is really a series of micro moments, and there's a lot to it. Small businesses can find this especially challenging, as they may feel that it's more difficult to be seen in social and trying to do it all with limited resources. However, there are so many great opportunities out there to get some great insight into customers and build a foundation for a social presence. Darcy Sullivan of Propel Marketing & Design, talked about a lot of great strategies, tips, and advice for building a strong social presence. She talks about the importance of building a foundation with strong SEO and offers other great advice, including: How to use social conversations to REALLY learn about your customers & how personality matching can be effective Using competitive insight in ways you may not have thought of (reading competitor reviews? Why?) How to align keywords, SEO, and content creation around the ways people are now searching for information How to own and benefit from negative reviews Darcy shared an example of this last point, and I wanted to share links to the commercial she talked about, and another great example of using negative feedback to your benefit: Ski slope commercial Restaurant advertising using negative feedback If you'd like to connect with Darcy, you can find her on LinkedIn or Propel's website.  Listen: Small Business Opportunities for Building a Social Presence

13 DEC 2019 · Social marketing is really a series of micro moments, and there's a lot to it. Small businesses can find this especially challenging, as they may feel that it's more difficult to be seen in social and trying to do it all with limited resources. However, there are so many great opportunities out there to get some great insight into customers and build a foundation for a social presence. Darcy Sullivan of Propel Marketing & Design, talked about a lot of great strategies, tips, and advice for building a strong social presence. She talks about the importance of building a foundation with strong SEO and offers other great advice, including: How to use social conversations to REALLY learn about your customers & how personality matching can be effective Using competitive insight in ways you may not have thought of (reading competitor reviews? Why?) How to align keywords, SEO, and content creation around the ways people are now searching for information How to own and benefit from negative reviews Darcy shared an example of this last point, and I wanted to share links to the commercial she talked about, and another great example of using negative feedback to your benefit: Ski slope commercial Restaurant advertising using negative feedback If you'd like to connect with Darcy, you can find her on LinkedIn or Propel's website.  Listen: Small Business Opportunities for Building a Social Presence

9 DEC 2019 · It’s been a wild ride….where has social taken us, and where are we headed in 2020? I had the opportunity to talk with Michalis Michael of DigitalMR, who I originally talked with in February, 2018. You can listen to that episode here. Back then, we talked about the state of social monitoring, listening, and intelligence and he made some predictions for 2020. So here we are…..was he right? Listen as Michael and I talk about what’s happened in the last year and a half, what’s new, and what we need to pay attention to in 2020. He also shares a new prediction for 2023. As references to our conversation, you will want to take a look at this great resource from Esomar, " Briefing questions when considering tools and services for unstructured data – text, images, audio, and video"  and get familiar with Social Brand Performance Score & Digital Brand Equity Scores, which Michalis explains during our conversation. These are two terms we will need to become familiar with in the new year as they work toward providing insights and measurement/guidance for marketers and researchers in the coming year. We also touch on DigitalMR's listening247® service. You can learn more about it here.  Please take some time to learn more about Michalis and DigitalMR. You can visit their website or connect with Michalis on LinkedIn or Twitter. Listen: The State of Social With Michalis Michael, DigitalMR

9 DEC 2019 · It’s been a wild ride….where has social taken us, and where are we headed in 2020? I had the opportunity to talk with Michalis Michael of DigitalMR, who I originally talked with in February, 2018. You can listen to that episode here. Back then, we talked about the state of social monitoring, listening, and intelligence and he made some predictions for 2020. So here we are…..was he right? Listen as Michael and I talk about what’s happened in the last year and a half, what’s new, and what we need to pay attention to in 2020. He also shares a new prediction for 2023. As references to our conversation, you will want to take a look at this great resource from Esomar, " Briefing questions when considering tools and services for unstructured data – text, images, audio, and video"  and get familiar with Social Brand Performance Score & Digital Brand Equity Scores, which Michalis explains during our conversation. These are two terms we will need to become familiar with in the new year as they work toward providing insights and measurement/guidance for marketers and researchers in the coming year. We also touch on DigitalMR's listening247® service. You can learn more about it here.  Please take some time to learn more about Michalis and DigitalMR. You can visit their website or connect with Michalis on LinkedIn or Twitter. Listen: The State of Social With Michalis Michael, DigitalMR

27 NOV 2019 · We talk about brand building for companies and on a personal level as adults, but what about kids? Is it too early to start building your brand as a child? Absolutely not! Our kids are growing up in an online, social world. We need to keep them safe while helping them understand that their online activities will follow them throughout their lives. I had the opportunity to talk with Josh Ochs from SmartSocial. He shared some information about his work with parents, students, and schools and how to help navigate social sites and apps. You can learn more about SmartSocial by visiting their website, or you can learn more about Josh and his Digital Drivers Ed Program on the Smart Social website. He has a great app review section on his website, which you can access here. Feel free to reach out to Josh on Linkedin to get to know him, and watch our video chat while we recorded this episode! Listen: Keeping Kids Safe & Building Their Brand Online

17 DEC 2018 · What is the future of social research? Will it continue to live within the market research discipline or become a discipline of its own? Who better to ask than Dr. Jillian Ney, the UK’s first Dr. of Social Media. Listen as Jillian talks about the importance of social research, how it has evolved, and where it’s headed in the future. She also talks about the Social Intelligence Lab, which she created for those in the social research field, and the Digital Intelligence Council, which strives to drive the social intelligence industry forward, establish ethical data analysis practices, and improve the value of social data analysis. Jillian would love to connect with you! We encourage you to engage with her online and keep tabs on her work: Dr. Jillian Ney's website  Connect on LinkedIn Connect on Twitter We also invite you to learn more about initiatives Dr. Ney is working on: The Social Intelligence Lab The Digital Intelligence Council Listen Now: Dr. Jillian Ney Talks About the Future of Social Research

5 DEC 2018 · We hope you enjoyed last season’s podcast series – we hope you've had time to catch up on Season 1 and are ready for more! This episode is a brief recap of what to expect this season and to ask for your input to make this season a great one! Always feel free to share ideas, questions, or feedback with me at marianne@smra-global.org. While you’re waiting for the first episode, take a look at some of our partners & sponsors: Preznc Reports: https://preznc.com/ National Institute for Social Media: https://nismonline.org/ The Social Media Strategies Summit: https://socialmediastrategiessummit.com/ The Social Shake Up Show: https://www.socialshakeupshow.com/ Listen: We're back for Season 2!

12 MAR 2018 · A quick podcast from Marianne, host of the Social Media Research Brief - a huge thank you to our listeners, a brief overview of the SMRA, and a special offer for our listeners! Listen: Thank you for listening!

16 AUG 2017 · Podcast Episode: Advanced Twitter AnalyticsOur Advisory Board Member, Jim Matorin of Smartketing Marketing dives into Twitter features & analytics in the second part of his two-part series. Listen Now: Twitter Analytics Part Two