1 NOV 2021 · Many public relations professionals have often written op-ed pieces for our clients hoping to  successfully placed either in the local newspaper or in one the nationally recognized newspapers.  Unfortunately, when it comes to the more recognized newspapers the op-ed placement rate becomes abysmal.  Why are many op-ed pieces being rejected?  My guest Bob Brody is a Public Relations consultant, a veteran of Weber Shandwick and Ogilvy. He also contributes to The Wall Street Journal, The New York Times and the Washington Post. He joins this podcast from  Martina Franca, Italy.  Listen as this experienced professional outlines the primary causes...and some options to increase your opportunities for placement.Please leave a review.  Thank you.Thank you note from Peter Woolfolk, Producer and Host.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)

20 OCT 2021 · Public relations firms are often call upon to help produce a campaign to either help get something done or to prevent something from moving forward.  This is NOT the time for beginners.  Sarah Erkmann Ward has a very successful record working in and developing campaigns.  Her Anchorage based  Blueprint Alaska Public Relations firm is battle tested and provides listeners with a "blueprint" for creating an effective campaign.  Most organizations needing a campaign to achieve their desirable outcome will NOT trust such an important effort to anyone with no actual, hands-on experience.  Remember, campaigns can cover a range of issues from buying new computers for the elementary school, adding sidewalks to a neighborhood or constructing a new convention center in town.  Listen to how the professionals do it!!Thank you note from Peter Woolfolk, Producer and Host.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)

12 OCT 2021 · On occasion an organization may have a massive project, be understaffed or simply lack the skills to produce an important event.  This is when hiring a public relations, marketing or digital firm may be the answer to successfully complete your project.  Do you ask your cousin for guidance?  Perhaps you met a PR person at a business meeting!  How can you feel confident you can identify the optimal firm to get this project completed successfully, without complications and that they clearly understand your goals?   RFP Associates of Fairfax, VA has a proven track record of success.  They have worked with PRSA and others to help identify what is important to persons hiring these firms.  Steve Drake and Robert Udowitz, both PR veterans, have the senior level experience and proven track record of helping organizations contract with the optimal firm.  Their unbiased process may take several months but the outcome has proven to be worth the time. If you need to hire a PR, marketing , digital firm you must listen to this episode!!!!Thank you note from Peter Woolfolk, Producer and Host.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)

12 SEP 2021 · Public Affairs Officers are the PR professionals in the government and the military.  Samuel House served in both. Listen as he explains his duties while in the military and federal government. Very interesting is the compressed training he received in the military to learned the public relations functions in a limited time.  His travels in foreign nations help him prepare for later experiences. He also explains how he reached his differing audiences depending on his location and projects.  Considering a career as a Public Affairs Officer?  This episode is for you.Thank you note from Peter Woolfolk, Producer and Host.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)

12 AUG 2021 · Is your lack of public speaking skills holding back your public relations career?Afraid to speak at meeting and conferences?  Want to develop into a confident public speaker?   Consider this: "a lackluster speaker can make a solid product or proposal seem less than enticing, while a polished speaker can add allure to an otherwise mediocre proposition."This podcast episode is for you. Learn how to develop great speaking skills, boost your confidence and leadership skills.  Janna Landry offers listeners practical guidance to becoming a solid public speaker.  Public speaking is expected of leaders. This will be the best 25 minutes you can invest in your professional growth.  Download and listen...TODAY!!!!Burelles has a special offer for all Public Relations Review Podcast listeners.Go to:   Burelles.com/PublicRelationsReviewPodcastThank you note from Peter Woolfolk, Producer and Host.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)

13 JUL 2021 · PR professional Cindy Miller,  Cindy Miller Public Relations, Boise, Idaho, explains how her efforts for clients in the food & agriculture industry helps provide great information to the public about the importance of this industry to our health and national economy.  She also helps farmers/ranchers communicate with the public and talks about misinformation spreading about the food industry.  This Boise, Idaho firm is focused on insuring the public receives solid information on the work of this important group.  Listen. Learn. Share.Thank you note from Peter Woolfolk, Producer and Host.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)

1 MAY 2021 · It's true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice.  Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insurance, Subaru, Toyota and other major organizations use pets and other domesticated animals in marketing campaigns.Pets help develop emotional connections with people and it pays off.   Listen to this compelling episode to better understand why many more brands are using pets in their campaigns.We proudly announce this podcast is now available on Amazon ALEXA.  If you want a specific episode be certain to give it to ALEXA.To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  "Buzzsprout" orApple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)

28 APR 2021 · On their website The Ehrhardt Group (TEG) makes it very clear they know the Gulf South:"When it comes to the people in the Gulf South we understand how they make decisions and what compels them to takes action."  Marc Ehrhardt, President, TEG, and a life-long resident of the area  decided to drill down to get more details about residents of the Gulf South.  This detailed research is so informative they can accurately guide current and new clients to successful outcomes and they also share it with area news organizations, elected officials and more.  Current and new businesses come to TEG when they want to expand or launch new business because they know what it takes to get off to a GREAT start.  Guess work is NOT an option. Listen to this episode to better understand how you can successfully benefit from audience data.We have an exciting announcement to make.  This podcast is now available on Amazon Alexa.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)

13 APR 2021 · Having problems pitching your story to the media?  How can you develop solid relationships with members of the media?  Ed Zitron, CEO of EZ-PR offers his observations and years of experience as guidance to improve in both areas.Listen as he offers solid...

26 MAR 2021 · Predictions about Influencers for 2021