21 NOV 2023 · Join SSN's Erin and Dave Trafford for a 'bunkie BTS episode'! Recorded at the Trafford family cottage, Dave and Erin dig into the behind the scenes at Story Studio Network and the most common questions and challenges faced by podcasters we work with. In this episode we tackle: - Audience engagement - the importance of knowing your audience before you launch your show - Podfade - what is it? How to avoid it? - Considerations for marketing and growth This episode is part of a 5-part Behind the Scenes series from Story Studio Network recorded in August 2022. Download our Guide to Branded Podcasting here https://storystudionetwork.com/guide

2 NOV 2023 · Discover the formula to calculate your podcast's true worth. Join Erin and Dave in this replay episode of a LinkedIn Audio Event, as they walk you through podcast ROI, ensuring you make the most out of your content creation efforts. Key Takeaways: - Understanding ROI: Podcast ROI is not just about money; it's about understanding the overall benefits, including audience growth and brand recognition. - Balancing Direct and Indirect ROI: While direct ROI includes tangible monetary gains, indirect ROI, such as brand building and networking, can often be more valuable in the long run. - Metrics Matter: To calculate your podcast's ROI effectively, focus on metrics like listener demographics and engagement, but don't overlook the qualitative benefits. More Resources ⭐ *NEW* ⭐ Download our In-Depth Guide to Branded Podcasting here https://storystudionetwork.com/guide

26 OCT 2023 · Join Erin Trafford, CEO and co-founder of Story Studio Network and Dave Trafford, SSN co-founder and Managing Producer as they delve into the essential aspects of starting a podcast. Top takeaways: - Time Commitment: Before launching, understand the production cycle. A podcast typically requires 2-3 months of behind-the-scenes development and production. It's about quality, not speed. - Audience Centricity: Know your audience inside and out. Who are they? Where do they hang out? Your podcast content should feel like a curated gift basket, tailored just for them. - Seeking Support: Recognize where you might need expert help. From audio editing to storyboarding, consider areas where professional support could elevate your podcast. Coming Up: Stay tuned for our next episode where we'll tackle the topic of calculating podcast ROI – an essential for all budding podcasters. Bonus: Check out our latest resource on branded podcasts, packed with data and insights to guide your podcasting journey. Available now on the Story Studio Network website. Download our In-Depth Guide to Branded Podcasting here https://storystudionetwork.com/branded-podcasts-guide