17 NOV 2022 · Yes you heard me correctly, the NFR (National Finals Rodeo) has decided to be futuristic! Well actually the PRCA moved to mint the contestants! Wait...What? That's right...or wright...however you cut it... the future is here...don't believe me? --->links with proof below I mean how many of you actually know what an NFT is or how to get one? Well we all better learn quick because even The Boot Babes are creating NFT's with all the Western Fashion Icons, these NFT's will be attached to cowboy boots, western experiences, tickets and one of a kind opportunities! Listen to this episode as Tamara Thompson unpacks the NFR PRCA NFT situation, how you can get started and where all this is going! To see the screen and follow along head to the https://www.youtube.com/watch?v=ueH2luLqMQQ! Tamara's Advice on where to start: (go check out these sites now and stay tuned for more how to!) - Open a MetaMask Wallet https://metamask.io/ - Open an Open Sea Account https://opensea.io/ - Connect the wallet to the account and make sure you write down and save your SEED PHRASE - A seed phrase is a cluster of random words generated by your crypto wallet when setting it up, which can be used as an emergency backup if you ever need to restore access to your funds - if you loose it you cannot regain access. - Stay tuned for more tips and info on this unfolding project! - Links with Proof in #6. - You can see the PRCA NFR Press Release article https://nftevening.com/pro-rodeo-cowboys-association-launch-nfts/ + you can see the actual Wright Family NFTs https://fanaply.com/creator/prorodeo Very curious if anyone got a Wright poster or the experience! Would love to have you on the show! + Are you active in the NFT space and love the RODEO world? Email westernfashionbts@gmail.com and let's connect! Regarding NFR: 2022 Wrangler National Finals Rodeo Nightly Sponsors & Special PresentationsNightly Sponsors 1 - Thursday Dec. 1 | 5:45 p.m. | Pendleton Whisky 2 - Friday Dec. 2 | 5:45 p.m. | Coors 3 - Saturday Dec. 3 | 5:45 p.m. | Hesston by Massey Ferguson 4 - Sunday Dec. 4 | 5:45 p.m. |Polaris 5 - Monday Dec. 5 | 5:45 p.m |. Montana Silversmiths 6 - Tuesday Dec. 6 | 5:45 p.m. | Resistol 7 - Wednesday Dec. 7 | 5:45 p.m | Community Coffee 8 - Thursday Dec. 8 | 5:45 p.m. | Durango Boots 9 - Friday Dec. 9| 5:45 p.m. | RAM Rodeo 10 - Saturday Dec. 10 | 5:45 p.m. | Wrangler Special Presentation Nights: Vet of the Year: Performance 2, Friday, December 2 Memorial Night: Performance 4, Sunday, December 4 Linderman: Performance 4, Sunday, December 4 Tough Enough To Wear Pink Night: Performance 5, Monday, December 5 Resistol Rookie Presentation: Performance 6, Tuesday, December 6 Canadian Night: Performance 8, Thursday, December 8 Wrangler National Patriot Night: Performance 10, Saturday, December 10 Thank you for joining us Behind The Scenes of the Western Fashion Industry! If you know someone who has an incredible western fashion story please email westernfashionbts@gmail.com

11 NOV 2022 · Rodeo Hippie Brand is taking the connotation of YEEHAW to a whole new level! Single handedly, Sandra has pioneered Rodeo Hippie Brand into OVER 360 DOORS and a permanent show room on the 14th floor of the Dallas Market Center. Listen in closely as we 'hear her story' of how she got into the western industry, (because yes she came from diamonds & costume design), her advice for anyone wanting to build a brand and what she's got in store for January 2023! Highlights & Must Grab Gems:  - Sandra recently spoke at Texas State for the Merchandising program highlighting how she is in over 360 doors! - Juicy Bits that will change your life?  - Minute 4:00 - 4:44 How to GROW YOUR BRAND - Minute 5:00 - 5:22 New EXCLUSIVE NEWS for 2023! (Cotton & Rye!) - Minute 5:50 - 6:10 WOMAN FOCUSED: How to ensure you will succeed in business? Sandra's Advice will stick with you forever!  - If you loved hearing her story, go now & add Sandra & The Rodeo Hippie Brand on social https://www.instagram.com/rodeohippiebrand/ - Click https://rodeohippie.com/collections/new/products/keepin-it-western-ringer-teeto see The Boot Babes Favorite shirt to wear!  - We would love to know where is your favorite place to buy Rodeo Hippie? https://forms.gle/hJ3K52SaQdPCWMys8 and be entered to win Rodeo Hippie Swag! Winner announced in January @ Dallas Market Thank you for joining us Behind The Scenes of the Western Fashion Industry! If you know someone who has an incredible western fashion story please email westernfashionbts@gmail.com

9 NOV 2022 · 2023 will be 145 years in business for Serratelli Hat Company! Cheers to wearing a cowboy hat cowgirl! Listen closely as we 'hear her story',  Cheyenne, the fashion hat designer and marketing director at Serratelli takes us on her journey of how she got into the western industry, where she is at now and how she plans to bring something fresh and new to hats with the fashion line! Plus we take a deep dive into how a hat is actually made & hear about the spring 2023 planning + where to find Serratelli at NFR 2023?  Gems to Takeaway... - 0:25 - We all start somewhere!!  - 2:50 - Where to see the actual felting take place? Listen then click https://youtu.be/x9ADjkfg5y8 to see them in action!!  - 3:58 - Where to find Serratelli at NFR 2023?  Thank you for joining us Behind The Scenes of the Western Fashion Industry! If you know someone who has an incredible western fashion story please email westernfashionbts@gmail.com

22 OCT 2022 · Ashley interviews Kerry Whitehead, the key account manager for Dingo boots. Kerry is an Oklahoma State alumni and has a tenacious energy! She shares how she found her position with Dingo boots, a bit about the brands surrounding Dingo and how there is hope for anyone wanting to join the western fashion industry! Dingo is a brand housed inside the Dan Post Boot Company is a wholly owned subsidiary of McRae Industries that designs, markets and distributes men's, women's and children's Footwear under the following brands: Dingo, Dan Post, Laredo Western Boots & McRae.  All materials used are to ensure that your boots are comfortable from the first step. This episode was recorded live at the Dallas Market at the WESA Trade Show.  Thank you for joining us Behind The Scenes of the Western Fashion Industry! If you know someone who has an incredible western fashion story please email westernfashionbts@gmail.com