2 MAY 2024 · Giuseppe Mastromatteo is a photographer, artist, president and Chief Creative Officer of Ogilvy Italia, among the most influent companies in advertising. With Mastromatteo, who is also vice president of ADCI, the association of Italian art directors, the episode of Naba Innovation Stories explores different nuances of creativity. The artist and creative director tells his story from the beginnings of his career to his most important achievements, sharing an original point of view on communication and the world of work, creative but not only. Mastromatteo focuses on how the exchanges between human beings, the interactions, are the ones that "provoke" the strongest ideas; he also believes that looking into someone's eyes as they talk to you about their understanding of creativity is more important than evaluating their portfolio.

17 APR 2024 · Massimiliano Magrini is Co-Founder and Managing Partner of United Venture, a Milan-based independent venture capital firm founded in 2013 that invests in people and technology. Their Manifesto reads: we are a venture capital firm that supports visionary entrepreneurs in reinventing companies through technology. Magrini's words are not confined only to the philosophy of "venture capital" but become an important opportunity to reflect on the soul of those who wish to innovate. Among the key elements are the need to follow one's own path without others dictating it and the continuous search for divergent thinking that creates discontinuity and change, as he recounts in the essay "Fuori dal gregge" (Egea). For Massimiliano, who has a distinguished track record in leading international technology companies, a key component is motivation, which enables the brightest minds to always bring something different to the table-and to react in the face of difficulties.

3 APR 2024 · Visionary Fields Forever is the first entrepreneurial project on Engineering Culture in Italy, a method for business development that thanks to innovative gears, systems, and processes enhances cultural heritage to create long-term value. Simona Orsini, co-founder of Visionary Fields Forever together with Stefania Vismara, tells what the origins and visions of the project were, with the aim of supporting companies, institutions and partners to expand their horizons with original and creative values.

20 MAR 2024 · Duccio Vitali is the CEO of Alkemy: a company founded to bring digital to Italian businesses, today it enables their growth through generative Artificial Intelligence and data, to define a customer experience suitable to the post-digital context. The innovation of business models, reflections on the future of design, and willingness to listen to the new generations struggling with the world of work, are some of the elements addressed by the top manager, who advises to "always put everything back on the table" in order to succeed in achieving important results.

6 MAR 2024 · Nicolas Bovey - acclaimed scenographer and light designer and two-time UBU award winner, is the special guest of the new episode of Naba Innovation Stories. The artist will focus on innovation from a unique perspective: that of an ancient universe like theater, where the archaic and originality intertwine, creating unrepeatable moments. Is it possible to find something innovative on stage? Bovey answers this simple yet complex question by specifying that, for him, an artist must "regenerate a condition of mental openness, of non-preconception, and of no presupposition," with scenography serving as the translation of a profound emotional state. Note: Bovey's suggested essay is Des lumières et des ombres, by Henri Alekan.

21 FEB 2024 · Maddalena Amoruso is a Data Officer and data scientist applied to business who, in the course of the episode, reflects on topics related to her profession but also to current events. In three points, Amoruso explores the opportunities for integration between artificial intelligence and customer journey, including the future of generative AI in interacting with interfaces and services. Relevant space also on the link between data streams, big data analytics and machine learning techniques to understand the best customer journeys, as well as the importance of the ability to motivate and inspire a workteam to achieve significative goals.

7 FEB 2024 · In a constantly changing world of work, what do companies demand from creatives and designers of the future? Is it more important to have projects or to show oneself as interpreters of new, perhaps still unexpressed, needs? And how important is the word "happiness" in professional life? With Alessandro Rimassa, one of the most innovative thinkers of contemporary work, Massimo Pettiti, and Giacomo Zito, explore how companies engaged in business innovation are gearing up to create work environments where productivity and happiness go hand in hand. We will discover the importance of attitude, collaboration skills, and a cross-disciplinary preparation, more than vertical skills tied to new technologies. Alessandro Rimassa, an Angel Investor and founder of some of the most dynamic startups of our present, will share what he looks for in every young professional approaching his projects. We will learn that becoming an entrepreneur begins with having a self-aware idea and knowing how to position oneself in a constantly changing context. This reflection also involves education and guides towards the choice of universities capable of changing the paradigms of skills creation, where learning is a journey that branches out in multiple directions: from the teacher to the learner, and vice versa, in a fruitful dialogue. Above all, we will understand where the value of creativity arise, today increasingly tied to the ability to interpret the data and information coming from the market.