25 APR 2024 · In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool.   Resources: Episode transcript → https://goo.gle/sotr072-transcript  SEO Starter Guide  → https://goo.gle/42alrmy rel=prev/next isn't a signal  → https://goo.gle/4aIWz8F Managing Multi-Regional Sites → https://goo.gle/3J3u5e9 Bubble chart analysis →  https://goo.gle/49q9VW8   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast

28 MAR 2024 · In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience.    Resources: Episode transcript → https://goo.gle/sotr071-transcript Introducing INP to Core Web Vitals → https://goo.gle/4ar2UW6 Page Experience & Google Search → https://goo.gle/49cEWgm Rick on X (formerly Twitter)→ https://goo.gle/3PCe4ze Core Web Vitals on Stack Overflow → https://goo.gle/4awMqvw   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller, Lizzi Sassman, Rick Viscomi, Products Mentioned: Search Off The Record,

14 MAR 2024 · In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way.    Resources: Episode transcript → https://goo.gle/sotr070-transcript Managing your crawl budget → https://goo.gle/3IzRZxl Dave Smart on LinkedIn → https://goo.gle/3wPSuRA Tame the Bots → https://goo.gle/4cfCQ1P Search Central Help Forum → https://goo.gle/sc-forum Indexing API docs → https://goo.gle/3v8yVU0   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: Gary Illyes, Lizzi Sassman Products Mentioned: Search Off The Record

21 FEB 2024 · In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help.   Resources: Episode transcript → https://goo.gle/sotr069-transcript  Search Central help community → https://goo.gle/3sViTv3  Product Expert program → https://goo.gle/3SL6jrI   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller; Lizzi Sassman; Products Mentioned: Search Off The Record;

25 JAN 2024 · The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea.    Resources: Episode transcript → https://goo.gle/sotr068-transcript SEO Starter Guide →  https://goo.gle/42alrmy SEO Starter Guide: What’s all the drama? → https://goo.gle/4b6ZLMq Let’s pick a domain name → https://goo.gle/3tezc6t   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller; Gary Illyes; Lizzi Sassman;, Products Mentioned: Search Console;,

21 DEC 2023 · In this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year’s Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements and updates in the world of SEO.   Resources: Episode transcript → https://goo.gle/sotr067-transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast

21 NOV 2023 · In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience. Resources: Episode transcript → https://goo.gle/sotr066-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

7 NOV 2023 · In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine itself! Resources: Episode transcript → https://goo.gle/sotr065-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

19 SEP 2023 · In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how the crawl scheduler tries to predict high-quality versus low-quality results and how that impacts their indexability. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record! Resources: Episode transcript → https://goo.gle/sotr064-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

8 SEP 2023