4 OCT 2021 · Something that is remarkable is worthy of remark.  By creating remarkable moments for your students you're creating moments that your customers are likely to share with others.  The secret to word-of-mouth marketing is inspiring the families in your studio to share remarkable moments that were facilitated by your music school.  In this week's episode I share an easy-to-implement word of mouth marketing strategy this is likely to get your customers talking and referring. 

7 APR 2021 · In this episode, I take a question from a Music Lessons and Marketing listener about pricing group music lessons. 

26 MAR 2021 · How to Rebuild Your Music Studio After COVID With Danny Thompson Part I

5 MAR 2021 · Do you have an exit strategy for your music school? Perhaps you'll want to hand it over to one of your children one day and draw a salary. Perhaps selling your school and retiring sounds like an appealing proposition. In this episode, I speak with Jeff Homer of Ensemble Music Schools who buys music schools for a living.  Jeff not only shares insights on how to make your business attractive to a potential buyer but things you can do today to run a more efficient and profitable business. 

25 FEB 2021 · Does this sound like you? You watched some YouTube videos on  Facebook ads, you even enrolled in an online Ads Manager course but still, your ads aren't attracting new leads or customers.  Everyone else seems to be having success with Facebook ads. Clearly Facebook isn't the problem.  

29 JAN 2021 · Today's guest, Sophia Hardesty of Naptown Sings and Plays, is interested in directing more of her voice students into her group "Glee" program. In part 4 of this 4 part series, I conduct an actual sales role-play. My objective was to upsell a customer (Sohpia) inquiring about private voice lessons. The customer's mind is set on private lessons.   My challenge is to persuade her that my Glee program will actually better met her needs. 

25 DEC 2020 · In this episode, I share a story about my neighborhood mailman and what valuable lessons he taught me about marketing music lessons. www.davesimonsmusic.com

8 OCT 2020 · Why do parents sign their kids up for music lessons? To play an instrument of course.  Why is playing an instrument important to parents? Do they want their child to be the next Leonard Bernstein or Eddie Van Halen? If you can uncover your customers' core desire you can speak directly to their emotions. 

17 AUG 2020 · People will be more motivated to talk about your studio when you create an experience worth talking about. Nate Terepka, of Echo City Music, creates a completely unexpected, over the top, unique recital experience. Its uniqueness makes for a good story.  Good stories make for social currency. People who have interesting stories to share are perceived as interesting people.