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Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your...
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Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads, Made by Marketing interviews the marketers behind the curtain to uncover tips, tricks, and best practices for enhancing your marketing strategy. Grab a pen and paper, it's note-taking time.
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SmartyPants: The End of the AOR Model
13 DEC 2019 · Nick Mazzucco, Senior Director of Integrated Marketing at SmartyPants discusses the end of the AOR model, how to maintain a startup story through rapid national growth, and driving the best results for different platforms as a highly distributed in-store and online brand. Show Notes: https://podcast.socialnative.com/made-by-marketing-smartypants24m 2s -
Dynamo Events: How to throw a successful event
22 NOV 2019 · Chrissy Thompson, Founder & Senior Event Producer at Dynamo Events discusses the value of events in the brand and tech world, top trends to incorporate into your event, and how to evaluate event impact and ROI. Show Notes: https://podcast.socialnative.com/made-by-marketing-dynamo-events35m 28s -
CAULIPOWER: The problem with traditional creative agencies
11 NOV 2019 · Nathan Jacroux, Head of Brand Marketing at CAULIPOWER discusses bringing community management in-house, the brand’s high-performing paid social strategy and the shifting brand-agency relationship. Want to try out CAULIPOWER? Here’s a link to a $2 chicken tender coupon good through 12/31! https://caul.us/SocialNative Show Notes: https://podcast.socialnative.com/made-by-marketing-caulipower38m 20s -
The Knot Worldwide: Maintaining brand relevance in the mobile era
4 NOV 2019 · Amanda Goetz, VP of Marketing at The Knot Worldwide discusses brand versus performance marketing, how Gen Z is shifting the wedding industry, and how to keep a brand relevant in today’s changing landscape. Show Notes: https://podcast.socialnative.com/made-by-marketing-the-knot-worldwide31m 2s -
Sky Zone: Organic vs. paid social, reaching Gen Z, and avoiding ad fatigue with micro-influencers
25 OCT 2019 · Ryan Reid, Director of Brand Engagement and Chryssie Banfell, Social Media Manager at Sky Zone discuss the brand’s organic vs. paid social strategy, how they are reaching Gen Z through YouTube, and avoiding ad fatigue by switching from macro to micro-influencers. Show Notes: https://podcast.socialnative.com/made-by-marketing-sky-zone36m 1s -
arfa: The diversification of the beauty industry and supplementing personalized content needs at scale
18 OCT 2019 · Sophia Aladenoye, Head of Growth Marketing at arfa, discusses her transition from law school into the marketing world, working through acquisitions by L’Oreal and Unilever, and the value of influencers for supplementing personalized content needs at scale. Show Notes: https://podcast.socialnative.com/made-by-marketing-arfa47m 31s -
Well Traveled: How to start a business and build a brand voice
11 OCT 2019 · Samantha Patil, Founder & CEO at Well Traveled discusses her career in international marketing, the importance of building an authentic connection with your audience and the decision to launch her own business venture, Well Traveled. Show Notes: https://podcast.socialnative.com/made-by-marketing-well-traveled40m 25s -
Alaska Airlines: Curating new brand stories with hyperlocal marketing
4 OCT 2019 · Katie D’Amato, Director of Brand & Social Activation at Alaska Airlines discusses the importance of creating memorable experiences for Gen Z, creating passenger loyalty in a price-driven market, and the impact of events, partnerships and hyperlocal marketing on Alaska Airlines’ brand awareness. Show Notes: https://podcast.socialnative.com/made-by-marketing-alaska-airlines34m 5s -
ONE Brands: The power of UGC
9 SEP 2019 · Abbie Walker, Digital & Social Marketing Manager at ONE Brands, discusses launching UGC campaigns at various stages in the marketing funnel, removing subjectivity from creative, and exploring new opportunities for advertising on Pinterest and TikTok. Show Notes: https://podcast.socialnative.com/made-by-marketing-one-brands37m 52s -
HopSkipDrive: Supply and demand-side acquisition, multi-channel marketing, and tracking ROI in the new digital landscape
9 SEP 2019 · Olivia Smith, Acquisition Marketing Manager at HopSkipDrive discusses diversifying away from Facebook in light of upcoming changes to targeting regulations, developing a multi-channel approach to paid advertising and how to create high-performing ads that resonate with target audiences. Show Notes: https://podcast.socialnative.com/made-by-marketing-hopskipdrive42m 9s
Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your...
show more
Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads, Made by Marketing interviews the marketers behind the curtain to uncover tips, tricks, and best practices for enhancing your marketing strategy. Grab a pen and paper, it's note-taking time.
show less
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| Author | Ragovin Ventures |
| Categories | Business |
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