27 JUN 2023 · January seems like it’s a world away — those yearly goals you set may be coming to fruition, or alternatively, may be needing a little TLC. As we close-in on the halfway point of 2023, what exactly do you need to do to assess where you stand now and how you can make sure you’re on track for a successful year? https://www.scorpion.co/#~9T4b4d5 Sr. Manager of Content Strategy, https://www.linkedin.com/in/andrewsadams/, and SVP of Marketing, https://www.linkedin.com/in/joemartinmba/ come together to talk about exactly what makes a great mid-year review, and how you can make the most of yours. Join us as we discuss: - Why mid-year reviews matter, and how to optimize one for your business - Using tools like SWOT Analysis to assess your channel performance and goal progression - Focusing strengths, limiting weaknesses and knowing your data

16 MAY 2023 · AI isn’t new. Ten years ago it was a hot topic in some of the world’s biggest tech companies. The only difference now — it’s easily and affordably accessible to businesses of all sizes across every industry. The rise of ChatGPT sparked a controversial wildfire across social media, but there’s more to AI than the single platform, and AI often isn’t the threat it’s shaped up to be. The existing applications are endless and can offer increased efficiency in countless ways. On this episode,https://www.linkedin.com/in/andrewsadams/, Sr. Manager of Content Strategy at https://www.scorpion.co/#~9T4b4d5 and https://www.linkedin.com/in/joemartinmba/, SVP of Marketing at https://www.scorpion.co/#~9T4b4d5 chat about AI and its realistic applications and likely trajectory across industries. Join us as we discuss: - Several helpful, accessible AI tools for businesses small and large - How Scorpion uses AI for SEO optimization (and a great example) - The importance of consistency in marketing

2 MAY 2023 · Anyone who has ever binged-watched any of the countless procedurals that play endlessly on cable probably already has an inkling of how hard it is being a lawyer. What they don’t show is how much harder it is running your own firm. In this episode, I speak with https://www.linkedin.com/in/jim-mueller-81229211/, Managing Partner at https://www.vernerbrumley.com/, about the unique and familiar challenges that come with owning a law firm. Jim shares the wisdom he has earned through experience and offers practical tips owners of all stripes can use. Join us as we discuss: - Jim’s hiring philosophy - Successfully marketing a law firm - What to look for in a lawyer and advice for those hoping to become one

21 MAR 2023 · No matter how good your content is, no one will see it if you’re not actively distributing it. While publishing content on your website is a great start, you need a killer strategy up your sleeve to connect with your audience in a meaningful and scalable way. On this episode, we’re joined by https://www.linkedin.com/in/andrewsadams/, Sr. Manager of Content Strategy and https://www.linkedin.com/in/joemartinmba/, SVP of Marketing at https://www.scorpion.co/#~9T4b4d5 who share invaluable data-based insights on how, where and when to post your business content for maximum effectiveness. Join us as we discuss: - Showcase your brand personality with effectively distributed content - Importance of a social media strategy and how to build your own - Using content to create memorable touchpoints that drive loyalty and referrals

28 FEB 2023 · An estimated 113 million people around the world tuned in this year to watch a football game that keeps record-breaking numbers engaged yearly. In marketing, large events like these have high stakes with immense required investment weighed with an already-gathered audience. On the latest episode of Locally Grown, https://www.linkedin.com/in/andrewsadams/, Sr. Manager of Content Strategy and https://www.linkedin.com/in/joemartinmba/, SVP of Marketing at https://www.scorpion.co/#~9T4b4d5 come together to dive into how you can leverage huge events to elevate your efforts and reach your goals. Join us as we discuss: - Promoting your brand on Youtube - The power of social media engagement - Ways to engage with your audience outside of marketing

20 DEC 2022 · You’re the expert at what you do. That’s why you started shop to begin with, right? But you can’t be everywhere all at once, and you can’t be the best at every facet of the company. Knowing when, where, and who to hire is a curatable skill that can enhance an overworked team. If a task is too daunting you might even find you can simply outsource it. Joe and Andrew break down the questions you need to ask yourself about hiring. Join us as we discuss: - What financial options are available to pay a new hire - Why you’ll need to level set expectations for yourself as the owner of a small business - How to budget for unknown future hiring needs

6 DEC 2022 · Podcasts are increasing in popularity year over year.   That doesn’t necessarily mean you ought to run out, buy a microphone, claim a custom domain, and start your audio journey. On the other hand, it certainly means if you haven’t began thinking about beginning one, you should start thinking about it. Here, we’re chatting all about what a podcast could mean for your brand and your business.  It’s not something you’re born knowing how to do, but thankfully, Joe and Andrew are here and they’ve got plenty of experience to guide you through the process.  Join us as we discuss: Why you ought to begin a podcast Tips and tricks for success How to leverage a podcast for your business 

22 NOV 2022 · 2023 is just around the corner. Are you ready for it?  If you’re not sure exactly what the new year will bring for you or your company, it’s a good time to talk about goals. What does a good one look like, how can you set yourself up for success, and when is the best time to commit to a goal? Andrew and Joe are here to help simplify the process for you.  Join us as we discuss: How to make your goals SMART What a web of accountability looks like How to know what goals to set

8 NOV 2022 · Inflation and recession are scary. They inherently mean uncertainty for your business and your lifestyle. They’re also viewed quite differently depending on your age.   That’s why Scorpion surveyed 1000 consumers to find out what they were thinking about during the current spike in inflation. Also, what you can do to weather the storm and come out stronger than before.   Join us as we discuss:  What the right strategies are for surviving a recession  How different generations view the current inflation problem  Where can you leverage a recession for your company’s success  Read Scorpion’s full survey findings at: https://get.scorpion.co/Inflation-Report-2022 

20 OCT 2022 · Branding. The topic so nice we did it twice. AAA Your Name Here. It used to be a tactic so synonymous with branding that we’ve all seen it at one time or another. But the world is changing and so should your brand! There will be things you need to think and think and think about, and yet – if your brand isn’t simple, your message will get lost. So much and so little, so how are you supposed to navigate branding? Join us as we discuss: What branding looks like in 2022 How to triage the important steps of branding What tips and tricks you can use today no matter the size of your business