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LIVE WITHOUT LIMITS

  • Is Print Media Relevant for Your Retail Business in 2021?

    18 DEC 2021 · Should Retail Businesses Use Print Media in 2021? Coming straight to the question, “Is print media relevant for retail stores in 2021?” The answer is a big YES, and it will likely never become obsolete. Print media will be relevant and valuable where there is a physical customer experience.   Build Reputation and Relationship Inarguably the biggest benefit of print media advertising is that it facilities reputation development and relationship building. When you appear in a reputed newspaper or magazine, your credibility increases significantly.   Cost-Effective Marketing While print advertising may not be as cheap as Google display ads, they’re still fairly inexpensive. And unlike digital strategies that require a lot of optimization, print media ads are easy to implement and execute.   Long Shelf Life Long shelf life is another major benefit of print media. When you run a digital ad, there’s no guarantee that the same user will see it again. People who should listen to this show are entrepreneurs, digital marketers
    29m 47s
  • How to Market in an Increasingly Digitized Industry

    11 DEC 2021 · B2B Buying Journey Has Transitioned Online As we’ve seen, the marketing and sales funnel has dramatically changed, especially since Covid 19 hit. Traditionally, marketing has been accountable for only awareness and interest, and maybe driving a little consideration. In the new paradigm, the marketing function drives sales all the way through the funnel to evaluation. Some Marketing Functions Have Permanently Changed  I asked the 80+ CMOs at my company, “What are your top predictions for what’s going to be permanently changed?” How to Develop a New Marketing Strategy If B2B business providers really want to have solid marketing execution—which is their website, SEO, and lead generation   The company, truly understanding its strengths The customers, what do they truly value The competition, understanding what strategies are being deployed, especially digitally  That then informs the strategy: How are we different?What is our unique value proposition How are we positioning ourselves against competitors? What do we need to do in pricing?How do we segment our markets? 
    30m 19s
  • A Detailed Guide for Event Management Online

    4 DEC 2021 · Planners get access to tools that help with payments and the financial aspects of the event. Best of all, everything happens on the cloud. It ensures data security, easy access, and higher efficiency.  The benefit of virtual events is that you can achieve a lot on a limited budget. You don’t have to deal with issues like getting a physical location. There are no logistical elements like transportation or catering to deal with. 1. Have Clarity on the Event and Attendees Coming up with goals and objectives for the event is critical. Why are you hosting the virtual event? What do you hope to achieve? Who is your target audience, and why would they want to attend? 2. Draw Up a Budget  Like any other event, you will need to come up with a budget. You may not end up spending as much as you would for in-person events. 3. Decide on the Hosting Platform and Tools You Need  Hosting a successful virtual event requires that you have the right tools. You achieve higher efficiency and can complete tasks in a short time. 4. Send Out the Invitations  If you are working on an invite-only event, you should already have a list of the people you want to attend. Send out the invitations and start recording the RSVPs. Collecting RSVPs lets you know if you have enough resources to handle the numbers.  
    29m 58s
  • Virtual Classroom Software: Top Tools & Business Benefits

    27 NOV 2021 · LMS software and virtual classroom solutions are becoming increasingly sophisticated to keep up with many businesses quickly switching to remote work. One of the most apparent benefits of virtual classrooms is hassle-free access. Your employees can access all the training materials anytime and from anywhere. They can do everything on the go – attend live classes, watch recorded sessions, take online tests, collaborate and communicate with instructors and colleagues in real-time, and more. ProProfs Virtual Classroom Software is a cloud-based platform that doubles as LMS software. It’s excellent for boosting participation, engagement, and maximizing knowledge retention. Zoom is one of the most popular cloud-based video-conferencing platforms for connecting remote teams. Businesses worldwide use it to host video webinars and virtual events, hold HD video and audio meetings, and streamline company-wide communications. People who should listen to this show are speakers, trainers, coaches, entrepreneurs
    29m
  • 10 Easy and Effective Ways to Promote Your E-book

    20 NOV 2021 · 1. Cover design It’s all about first impressions. Ask any avid reader and they will have you know that they are prone to buying multiple copies of the same book.   2. Create and foster a strong digital presence Writers need to make sure that their professional website and all their socials are updated frequently.   3. Upload video recordings of yourself reading excerpts Since public readings in bookstores and cafes might not work these days owing to the pandemic, authors can very easily record short videos of themselves reading excerpts from the book.   4. Post pictures and stories on Facebook and Instagram Everything posted on social media platforms carries the potential to go viral.   5. Get in touch with popular book influencers There are a lot of book influencers out there who regularly do book promotions.
    29m 52s
  • 5 Tips to Boost Sales through Ecommerce Marketing

    13 NOV 2021 · Ecommerce marketing makes use of promotional activities to increase traffic and conversions. This includes both paid and organic channels to drive results. 1. Make the Checkout Process easier According to a study, 69.8% of shopping carts are abandoned. And this is a natural eCommerce user behavior because they find it hard to completely checkout. 2. Capture Email Subscribers Email marketing is considered to be the most effective channel even today. With the rise of automation, segmentation, mobile-ready emails, and abandoned cart technology, email marketing is still a hot channel for improving online sales with eCommerce marketing.   3. Affiliate Marketing for Increasing Sales  If you are in the space of online marketing, you must have heard the term Affiliate Marketing a gazillion times. 4. Get Help from Professionals This might sound promotional, but a lot of eCommerce marketing agencies know the techniques and strategies that always bring positive results. They have the expertise and resources to satisfy your expectations. 5. Location Based Marketing Remember when I started this post I said that even if you own a brick and mortar store, you can utilize eCommerce marketing for your local store?
    30m 13s
  • Why SEO Matters for eCommerce Websites

    6 NOV 2021 · Well-developed SEO strategies for eCommerce sites drive organic traffic to your website. This is a huge benefit as it makes your products and other offers known by your target customers What Is SEO, and Why Should You Care? SEO doesn’t just improve the performance of your website. It also increases your rankings in the organic search of search engines like Google. SEO activities for an eCommerce website start by filling it with high-quality content. It also should provide an excellent user experience for customers. Informational keywords – These keywords will often begin with a modifier such as “how-to” and “what is.” These are phrases that people most often search for when they are looking for more information. Transactional keywords – These keywords are direct searches for something that the customer is looking for. For example, “red summer t-shirt”.
    29m 49s
  • How Does Technology Impact Student Learning?

    30 OCT 2021 · Technology and students: a new approach  In recent years, the approach to understanding digital technologies has been rethought and teachers have concluded that digital education can create new learning opportunities including personalized training and new cooperation models. 1. Technology eliminates the classroom walls Thanks to modern technologies, the learning process can now take place outside the classroom. There are various applications such as Zoom and Microsoft Teams that allow teachers to conduct lessons remotely. 2. Technology provides students with easy access to any information or source Nowadays, less learning material is available in libraries or stores, but thanks to the Internet, every student has the opportunity to gain access to the required textbooks. 3. Technology helps to ensure the active involvement of students in the learning process Online surveys and other digital tools encourage students to engage with the learning process. This is especially helpful for those who are shy, or hesitant, or have difficulty taking the initiative. 4. Technology allows teachers to automate or simplify the performance of their duties Automation can simplify the execution of time-consuming tasks such as attendance tracking. As well, the use of electronic journals to monitor student performance has become widespread allowing both students and their parents to keep track of current grades
    30m 4s
  • 10 Best Interview Questions to Ask Podcast Guests

    23 OCT 2021 · 1. How did you end up in your role/industry/business? This is a great question to use near the beginning of your interview. Some of your listeners may know little (or even nothing) about your guest, and this question opens the door for your podcast guest to essentially tell their origin story. 2. What’s your biggest challenge right now? No matter what career or industry your guest is in, everyone has major mountains to climb and hurdles to jump. And this question isn’t limited to career challenges. 3. How do you keep learning? This is a fun one for your guest and your audience. Everyone likes to share interesting resources that they use to stay up-to-date on their industry or interests. 4. What keeps you awake at night? If you want to open the door to some powerful conversations about passion, try this question. As an interviewer, your goal is to tap into what your guests really care about and get them to engage with you in an authentic and unique way. 5. What was your biggest failure/worst moment in your career? It’s easy to err on the side of upbeat, positive questions as an interviewer. But your audience will never gain all of the experience and value that your guest has to offer without one or two tougher questions.
    26m 37s
  • How to Bring Your Business to the Next Level With Marketing Strategies

    16 OCT 2021 · Social Media Marketing Strategy Social media marketing strategy can skyrocket your business in no time. There are so many social media platforms you can use as a part of your marketing strategies.   Influencer Marketing Strategy Influencer marketing strategy is a part of social media marketing strategy when you collaborate with a person who has gained the trust and has authority over some people.   Email Marketing Strategy Email marketing can be very effective and give you an ROI of more than $50 for each $1 you invest. However, for email marketing to work, you will need to be creative and consistent.   Conclusion All in all, if you develop a good plan and stick to it, any marketing strategy, be it content, email, influencer, or saas marketing, will boost your business and promote your brand.
    29m 54s

It was while she was in graduate school the Individual Disability Education Act became law. For the first time in 1977 people with disabilities were guaranteed the right to an...

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It was while she was in graduate school the Individual Disability Education Act became law. For the first time in 1977 people with disabilities were guaranteed the right to an education up to age 21.
Davida Shensky has owned her own business for the last 25+ years since she entered the workforce 12 years before the Americans with Disabilities Act became law. it is not the limit she places on herself but the limits that society places on her due to their misunderstanding of the disability community at large. She has had to learn to become her own advocate and to think outside of the box when it comes to employment.

Davida started Career Performance Institute and works with clients to help you reach your maximum potential and overcome your personal obstacles (fears) to unlock your potential at the highest level to reach your personal goals and fulfill your destiny.. We work with you to come up with a strategy to get from where you are now to where you want to be in the future. Career opportunities have moved from working for a large firm in a physical place to working from home virtually online. To lower the cost of overhead companies sell their products virtually, online, through websites, and word-of-mouth advertising through affiliates or distributors. We work with you to find the right opportunity in your niche and help you come up with a strategy to build a successful team and skills needed to become a good communicator, team builder, and leader.

Among the many things we help you learn
:
1. how to break through your personal barriers
2. that life is full of choices for you to make
3. to take control of your life
4. to get rid of your negativity and to learn to think positively
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Author Davida Shensky
Categories Society & Culture
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