18 DEC 2020 · In this episode, our hosts invite Benjamin Yerushalmi, Vice President, Global Cloud Solution Alliances at Salesforce to learn more about Digital 360. Released earlier this year, D360, brings together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth in the all-digital, work-from-anywhere world.

12 NOV 2020 · We’re excited to announce the launch of SubscriberX—an integrated solution powered by Salesforce that empowers marketers to grow their subscriber base, increase revenue, and drive customer loyalty. SubscriberX enables subscription-based companies, particularly in media and entertainment to connect with their customers across the customer lifecycle, drive personalization, and create meaningful customer experiences.

5 NOV 2020 · Hosts Bobby and Cole share their thoughts on the Marketing Cloud updates for October 2020. Updates include Customer 360 Audiences, Interaction Studio triggers into Journey Builder, Einstein for Marketing Cloud enhancements, Ad Studio LinkedIN company matching, tracking Automation Studio changes with advanced Audit Trail, and much more! Listen until the end for a discussion about their favorite board games and why they love them.

29 OCT 2020 · In this episode hosts Bobby Tichy and Cole Fisher invite fellow teammate Nick Burggraf back on the show to introduce and discuss Google Analytics Customer 360. They will cover the basics of what Customer 360 is, how to build and implement the program, and it's integration with Salesforce Marketing Cloud. 

30 SEP 2020 · In honor of International Podcast Day, we have put together a compilation of the best moments from the "Completely Unrelated" segment (the portion of the podcast where hosts Bobby and Cole talk about things that are ... completely unrelated). Learn about their worst haircuts, favorite Boy Band and Pop Tart, and a thorough description of Bobby's seasonal drink schedule.

17 JUL 2020 · In this episode of ‘In the Clouds’ our hosts Bobby and Cole talk all things Unique ID (e.g. Subscriber Key). For those who have or are considering implementing Salesforce Marketing Cloud, identifying the unique ID to use in order to manage contacts is extremely important and can be a difficult decision. That’s why Bobby and Cole break it down to give the Who, What, When, Where, and Whys of unique IDs, and have included examples and items for you to consider. And be sure to tune in to the completely unrelated section to finally settle the debate--is a hot dog a sandwich or not?

9 JUL 2020 · In this episode of ‘In the Clouds’ podcast Bobby and Cole share what you need to know about the retirement of shared short codes happening in the United States on September 30, 2020. Learn the original purpose of short codes and what to expect with the upcoming changes. Our hosts explain the actions you need to take now in order to ensure you’re prepared. The US short codes: 36698, 64586, 69979, 80565, 88769 will be removed and deprovisioned from customer accounts on September 30, 2020. And don’t forget to tune in for the completely unrelated section where Bobby and Cole battle it out over the best flavor of PopTarts!

2 JUL 2020 · This episode is full of spooks and scares as our hosts, Bobby Tichy and Cole Fisher, tell Salesforce Marketing Cloud horror stories from their careers. From large tire manufacturers and sport merchandise retailers to financial services firms and music label groups, Bobby and Cole share all their do’s and don’ts so you can learn from the mistakes they’ve seen and experienced from customers using Marketing Cloud. And you don’t want to miss this episodes ‘completely unrelated’ section where our hosts share great details about their go-to beverage for every season!

5 JUN 2020 · This episode of In the Clouds was inspired by one of our very own listeners! Hosts Bobby and Cole address questions submitted by a viewer around migrating subscriber data from an Enterprise Data Warehouse, and Salesforce Marketing Cloud Best Practices while doing so. These questions include: What’s the best practice for merging legacy and enterprise subscriber data? Best practices for maintaining? What metrics are companies using around individual subscriber behaviors and how are they grouping them to improve campaign performance? From what I can tell “Subscriber” is legacy whereas “Contact” is enterprise/Journey Builder. Does Contact offer unique advantages that Subscriber does not? And you don’t want to miss Bobby and Cole describing the worst haircut they’ve ever had to wrap it up with completely unrelated! If you have a question you would like to see on an In the Clouds episode, you can email it to us at intheclouds@levdigital.com

29 MAY 2020 · Our hosts are back at it again, keeping you up to date on all of Salesforce Marketing Cloud’s latest updates and new features being released later this year. Learn more about Interactive Journey, Single Send Journey, and Subscriber Counts at Send Time. Bobby and Cole speak on the new transition from Thunderhead to Evergage and the functionalities now available. You don’t want to miss the news regarding retirement of classic emails (happening June 2020) and find out when classic email edit will be retiring. All these updates and more in this episode of ‘In the Clouds’...oh, and of course stay tuned for our completely unrelated section at the end to hear about Bobby and Cole’s favorite video games!