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HAVE YOU MET BEHAVIORAL ECONOMICS

  • This Is Why Stories Rock Sales - Ep. 10

    10 OCT 2023 · Ever heard a story that just made you hit 'Buy Now'? Discover the art (and science) behind it with Emma and Jen. Grab your headphones, and let's dive in! #storytelling
    5m 7s
  • This Is Why We Love Bestsellers - Ep. 09

    5 OCT 2023 · Ever bought a book just 'cause it's topping charts? The secret behind that irresistible 'Top Seller' allure REVEALED! 🏆💡 Find out why our brains can't resist what's trending.
    3m 53s
  • This Is Why We Pay To Lose - Ep. 08

    3 OCT 2023 · The secret psychology of bad investments REVEALED! 🤯 Discover why your brain LOVES to throw money down the drain! 💰🌀
    3m 17s
  • This Is Why Returns Break Our Heart - Ep. 07

    28 SEP 2023 · Every Tuesday and Thursday Ever wonder why parting with that online purchase feels like a mini heartbreak? Dive into the quirky psychology of the Endowment Effect and uncover the ties that bind us to our belongings.
    5m 45s
  • This Is Why We Pay $5 For Coffee - Ep. 06

    26 SEP 2023 · Every Tuesday and Thursday Ever splurged on a fancy coffee and wondered why? Unravel the mysteries of Mental Accounting and discover the fascinating reasons behind our everyday spending habits.
    3m 50s
  • This Is Why Scarcity Makes Clients Go Crazy - Ep. 05

    21 SEP 2023 · Ever wondered why less makes us want more and how do add more spice to your sales? Don't miss out this VIP Insights.
    2m 55s
  • This Is Why Decoys Are Sales Ninjas - Ep. 04

    19 SEP 2023 · Unlock the Marketing Trick So Sneaky, It’s Almost Unfair! Decoys: How to Make Your Customers Choose Exactly What You Want Them To!
    2m 49s
  • This Is Why Negative Reviews Are King - Ep. 03

    15 SEP 2023 · Get Real or Go Home: The Shocking Truth About Why Negative Reviews Boost Your Biz!
    2m 30s
  • This Is Why Framing Saves You Cash - Ep. 02

    14 SEP 2023 · Unlock the Secret Marketing Trick That Turns Pennies Into Dollars—Learn Why Framing is Your Cash-Generating Superpower!
    2m 44s
  • This Is Why Too Many Choices Kill Your Business - Ep. 01

    12 SEP 2023 · Ever wonder why customers browse, hum and haw, and then leave without buying a darn thing? It's not them; it's you! Tune in to our latest episode where we dive deep into the Paradox of Choice.
    2m 43s

Ever wondered why your customers do the bizarre things they do? Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll...

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Ever wondered why your customers do the bizarre things they do?

Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime?

Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure!

Enter the world of Behavioral Economics: where psychology meets dollars and sense.
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