Settings
Light Theme
Dark Theme
Podcast Cover

Digital Persuasion Podcast

  • Lee Abbamonte on Detecting Artificial Influence and Award-Winning Collaborations

    3 JAN 2019 · Lee Abbamonte is the youngest American to have visited every single country- including the North and South Pole- on the planet. American Express, Marriott, BMW, Starwood, Allianz, and dozens of other brands have partnered with him on award-winning, long-term influencer marketing campaigns over the last decade. But that's not what's most impressive about Lee. In an Instagram world where cheaply purchased artificial influence is an epidemic- Lee's multi-million follower network is 100% real. Lee gets real with me about: - How he pioneered the long-term influencer partnership with AMEX - How brands can better detect artificial influence instantly - What to look for when selecting the right personalities to work with - How profitable and enjoyable partnerships are structured and managed - Behind-the-scenes details on his Cannes Film Festival award-winning content with BMW - What the future of this industry holds for brands and creators - The changes he'd like to see happen at all levels of the game - Advice for brands seeking stronger collabs Follow Lee on Instagram and all social channels @LeeAbbamonte or www.LeeAbbamonte.com Enjoy! Cheers, E
    27m 59s

You’re listening to the Digital Persuasion Podcast, a podcast about influencer marketing for people who hate the word “influencer”. Join bestselling author and speaker Erin Gargan King as she gets...

show more
You’re listening to the Digital Persuasion Podcast, a podcast about influencer marketing for people who hate the word “influencer”. Join bestselling author and speaker Erin Gargan King as she gets real with social media’s top tastemakers to help marketers build better brand collaborations.
show less
Information
Author Erin Gargan King
Categories Technology
Website -
Email -

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search