5 APR 2024 · Unlocking the Potential of AI in Marketing. Join Enrico Giubertoni as he delves into the impact of artificial intelligence (AI) on marketing, focusing on customer satisfaction and success. The Paradigm Shift - Redefining Expectations: Explore how AI is reshaping consumer expectations, demanding unprecedented levels of service from businesses. - Innovative Experiences: Witness the transformative power of AI-driven tools like ChatGPT and Alexa in delivering innovative and satisfying customer experiences. Case Study: Post-Sale Experience - Internal Integration: Experience firsthand the importance of internal integration for seamless customer experience. - Challenges Faced: Navigate through the challenges faced in a disjointed post-sale assistance process. - Lessons Learned: Understand the critical need for coordinated internal systems to ensure consistent and reliable customer interactions. Key Learnings: - Takeaways from this episode highlight the necessity of internal cohesion and communication in delivering exceptional customer experiences amidst the AI revolution.

22 FEB 2024 · In this episode, I explain to you: - Why customers ask you for a discount - What psychological mechanisms are activated - What are the real needs behind a discount request And I give you https://www.enricogiubertoni.com/en/services/consulting to add value to the customer by responding to their real needs."

4 NOV 2023 · In this case study "Culture Before Algorithm" I led a renowned B2B company through a cultural and technological transformation, leveraging artificial intelligence to bolster sales practices and internal collaboration.In this episode, we explore: - The impact of strategic consulting in merging AI with corporate culture, outlining customized solutions. - The training tactics that revitalized the sales team, lifting conventional methodologies to cutting-edge digital practices. - The effect of organizational culture as a solid foundation for thoughtful adoption of AI, leading to improved performance and sales. - The critical stages of change, with the sales team successfully applying social selling techniques and AI tools tailored to their needs. - Staff reactions, highlighting the effectiveness of the training provided and the improvement of the work environment. Discover how expert guidance in consulting and training can light the way toward an AI integration that values technology and corporate culture equally.

3 OCT 2023 · Explore a gripping case study where Italian journalist https://www.today.it/economia/ho-rubato-sei-milioni-banche-mutui.html experiences firsthand the complications of AI-induced name mix-ups in loan applications. This episode of Digital Marketing Mentality delves into the organizational shortcomings and human nuances that turn a technology glitch into a wide-reaching crisis. Tune in for actionable insights.

18 SEP 2023 · Transform your outdated, corporate-centric strategies into dynamic, customer-focused solutions. Join Enrico Giubertoni on Digital Marketing Mentality Podcast, to learn how data-driven approaches and active listening can revolutionize your business.

30 AUG 2023 · Welcome to the inaugural episode of the Digital Marketing Mentality Podcast with Enrico Giubertoni. Dive into a real-world case study from Paris that exemplifies business innovation and a customer-centric approach. Learn actionable insights that traditional businesses can implement to stay ahead in the digital age. Tune in for bespoke solutions tailored to your target audience.