17 APR 2024 · Welcome to Episode 81 of the Digital Marketing Made Easy podcast. Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world.  In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively.  From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience.  Get ready to use AI to its fullest potential.  Here are the highlights:  (1:01) Finding the right tools (3:21) What are you doing with AI? (7:28) Leveraging AI for email marketing automation (12:29) Conversion strategies and real-time engagement  Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort  Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

3 APR 2024 · Welcome to another episode of Digital Marketing Made Easy.  Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories.  Ready to learn how to engage better and sell more using some of Instagram's features?  Well, this episode is packed with tips and tricks for brands and service providers.  Let's get started and make your Instagram work for you! Here are the highlights:  (1:11) Leveraging social media platforms for business growth (4:58) Making consistent social posts (7:01) Online marketing and engagement (10:15) Showcasing products and services Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort  Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

21 MAR 2024 · In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue. It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth.  We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion.  I’m sharing the six key objectives that are guaranteed to not just expand your business, but significantly boost its performance.  Gear up for a transformative approach to marketing and watch your revenue climb.  Here are the highlights:  (1:37) Setting business goals that drive revenue (5:29) Lead generation and conversion optimisation strategies (6:52) Business growth through customer retention and upselling (9:54) Business strategies for profitability Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort  Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

7 MAR 2024 · In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales. Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach. Get ready to unlock the secrets behind successful influencer partnerships, and discover tools and tactics that can elevate your marketing game. Here are the highlights: (1:24) Identifying and analyzing influencers for brand collaborations (2:51) Influencer marketing tactics and growth strategies (6:27) Being honest and authentic in marketing (8:24) Influencer marketing best practices Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

22 FEB 2024 · In this episode, we dive into the transformative power of podcasting for business growth. Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization. Whether you're a seasoned business owner or just starting out, these insights will equip you with the knowledge to leverage podcasting effectively in your marketing strategy. Get ready to amplify your reach and unlock new opportunities with the unique power of audio content. Here are the highlights: (0:00) How podcasting can grow businesses through increased visibility (1:26) Podcasting's impact on brand visibility and thought leadership (5:20) Building credibility and community through podcasting (6:57) Podcasting's benefits for personal branding and lead generation (10:38) Leveraging podcasting for business growth Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

8 FEB 2024 · Welcome back to the pulse of online success, where we dive deep into the digital world. Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities. We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point. So, whether you're a seasoned marketer or just dipping your toes in the digital waters, get ready to unlock strategies that could redefine your online presence and, more importantly, your bank balance. Let's dive in! Here are the highlights: (0:00) Digital marketing strategies for earning potential (1:31) Affiliate marketing as a revenue stream (5:29) Growing businesses through e-commerce and affiliate marketing (6:55) Digital marketing opportunities for new businesses (9:36) Lead generation strategies for businesses Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

25 JAN 2024 · Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning. Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business. In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering digital marketing is like finding the secret potion to success. Whether you're a digital native or still getting the hang of this internet thing, grab your notebooks because these lessons are too good to miss! Here are the highlights: (1:27) The evolution of Google and its ranking system (3:11) Digital marketing's importance for businesses and careers (7:01) Digital marketing skills for business success in 2024 (8:46) Digital marketing's benefits and demand for professionals Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

11 JAN 2024 · Welcome to episode 74, where we dive into the dynamic world of digital marketing and its growing importance. In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career. From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we'll explore how this qualification can open doors to new opportunities and give you a competitive edge in the industry. Tune in for valuable insights that could reshape your professional path. Here are the highlights: (1:49) Digital marketing skills gap and formal education (6:02) Qualifications and career advancement (9:52) Career benefits of a digital marketing qualification (14:05) Digital marketing diploma benefits for career growth Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

27 DEC 2023 · Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever. We'll explore six compelling reasons why this approach is vital, from creating emotional connections to tailoring messages that resonate. So, buckle up for an insightful journey that promises to revolutionise how you think about and execute your marketing strategies. Let's get started! Here Are The Highlights: (01:14) Using psychology in marketing to understand and persuade clients. (03:12) Tailoring marketing messages for your customers. (05:25) Boost your sales through emotional connections and trust. (07:01) Increase your conversion rates. Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

14 DEC 2023 · In this episode, I delve into five marketing no-gos for the Christmas season. It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement. These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holiday campaigns stand out, while staying true to their brand ethos. Here are the highlights: (01:45) Begin preparations early (03:43) Don’t bombard your audience (05:50) The option to opt-out (08:38) The Know,Like & Trust (10:41) Remembering the people less fortunate Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/ Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/