23 JUN 2021 · Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-three of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always the amazing and talented Shannon of DIAM Business Consulting.  This week we have our first international guest on the show, Pelpina Trip. She comes to us all the way from The Netherlands. Pelpina is best known her classes *online and off, about using your smartphone to do professional videos. She is the author of “Video Smart” THE book on how to do professional videos using your smartphone. Pelpina resides in The Netherlands with her husband and 3 kids. Topics & Links What’s your origin story?How did you first get into video?What made you decide to venture into using a smartphone’s camera for professional videos?How can small business owners utilize video in their daily activities?What are some tricks you can share with us to get the most out of our smartphones for our businesses?Do you edit the videos on your smartphone or do you just shoot with the phone and edit on a computer? Outro: Well, that was so much fun! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

11 MAR 2021 · In this episode Seth and Shannon talk with Alex Hillman, who is quite a renaissance man. He is the co-founder of one of the original co-working spots in the nation, Indy Hall, in Philadelphia, PA. He is also the author of the Tiny MBA, and the co-founder of Stacking The Bricks, an educational company that helps entrepreneurs on their journey. Preroll Ad:  This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twelve of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Alex Hillman on the show. Alex is the co-founder of Indy Hall, one of the oldest (2006) co-working spaces in the nation (maybe the world). He is also the author of the the Tiny MBA (*full disclosure our title sponsor for this show, thanks Alex). He is also the co-founder of Stacking the Bricks, an e-learning course business for product-centered entrepreneurs. Topics & Links Who is Alex Hillman?IndyHall.orgWith the pandemic Indy Hall’s online coworking community has been growing beyond the Philadelphia-area.Open Hall!Tiny MBAHow did it come about? What’s the origin story? What is your favorite part of the book?Stacking the BricksWhat is it? What is 30×500? Who should enroll? Shannon’s Event In April: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

4 MAR 2021 · In this episode, Seth and Shannon discuss personas and how to use them. They also discuss how you can still be genuine and real online and be a persona. Preroll Ad:  This business book is excellent: Tiny MBA https://socl.bz/tinymba Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome the second season and the eleventh episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links Being authenticA difference between being a personna online and being in-authenticSpeaking to your target audience  Shannon’s Event In March: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Looking for other great podcasts? Check out my curated list over at Podchaser Shannon Stop Checking Your Likes — Shake off the need for approval and live an incredible life by Susie Moore Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

18 FEB 2021 · In this episode, Seth and Shannon talk about what small business owners need to know about digital marketing and how they should tackle what appears to be a gargantuan feat. Preroll Ad:  This business book is excellent: Tiny MBA (https://socl.bz/tinymba) – Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome the second season and the tenth episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links Shannon’s Event In March: Piecing Together A Success Business https://socl.bz/6R Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth The Matt Report Podcast → veteran content creator and director of content at Castos (our podcast hosting provider). Check out Matt Medeiros’ podcast! Shannon Local Podcasts. As small business owners, we need LOTS of knowledge…I promise there will be a podcast on what you are looking for.  Support your fellow business owners. Don’t know how to find them? LinkedIn…Search podcast…Use filters. While you are at it, connect with the podcaster and encourage them! Small business is better together!Seth’s 2 cents. Check out Podchaser to find local podcasts. Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

28 JAN 2021 · In this episode Seth and Shannon go deep on social media filters and how they reflect on your business. Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Mark Schaefer’s book Cumulative Advantage Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

13 JAN 2021 · Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Marketing Junto Shannon Start with Why by Simon Sinek and Business Brilliant by Louis Schiff Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

23 DEC 2020 · Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) – Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the sixth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? How do we stay up with all the changes to the algorithms across the web? From Google to Facebook, to Instagram to Linkedin. Everyone of these sites has an algorithm. Learning and staying on top of the changes can be a full time job. What is a person to do? Read, read, read. You follow it or you hire someone to do it for you. Do what you’re good at and hire for the rest. Links To Resources We Talked About: Google just realized a December Algorithm + This ArticleStoopInbox → A great way to consume newsletters. This is how Seth stays up on all the Algo changesFollow leaders in the spaces that affect you on Twitter.SearchLiaison on Twitter → Google’s outward facing account to announce things like an algorithm change.Seth’s SEO Twitter listInsights On Marketing post about the Google algorithm update Shout Out (Ad) Breesy Masks – Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth BrowserStack — This web app has saved me so much time with cross-browser and device testing. It’s great! Shannon Improved Together — LinkedIn resource to promote content effectively.  Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

9 DEC 2020 · Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the fifth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Links To Resources We Talked About: WordPress.orgSquarespaceWixWebflow Shout Out (Ad) Breesy Masks – Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks Seth and Shannon’s Recommendations Seth Swipefiles – Great membership site where you can go to view different teardowns of popular sites, landing pages, email blasts. From the design to the copy, this site helps improve how you market your brand as well as your clients’ brands. There is also a great forum community. Full of marketers and designers who are there to help. Shannon Traction Get a Grip on Your Business by Gino Wicken. Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there!That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

25 NOV 2020 · In this episode we talk about being authentic with your messaging on in business and in our personal lives online and on social media. Intro: Seth: Hey Everyone and welcome to the fourth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Links To Resources We Talked About: Shannon on LinkedIn ← See examples of how Shannon is authentic on her social media.Authentic leadership and what it actually means articleWant to know how you stand? Check out this leadership quiz Shout Out (Ad) This business book is great: Tiny MBA (https://socl.bz/tinymba)Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Seth and Shannon’s Recommendations Seth StoopInbox.com – A place to get all your newsletters in a great, readable manner outside of your busy inbox. Android/iOSOn that note check out Seth’s newsletter InsightsOn.Marketing Shannon Mine isn’t an app today. My recommendation is the book Dare to Lead By Brene Brown Outro: Seth: Well that was great Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. Also, if you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We really appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

12 NOV 2020 · The show notes and links to what we talked about are below: Intro: Seth: Hey Everyone and welcome to the third episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me as always is the amazing and talented Shannon of DIAM Business Consulting. In the last episode we went a bit off topic and discussed the very important topic of staying healthy and using technology to help us achieve that. This week we’re going to talk about helping small businesses not only get online, but thrive. Shannon, you ready to rock? Shannon: Let’s do it! Before we start diving in, can I just say something? Digital marketing is freaking scary!!!  Seth: It definitely can be. But with the right plan, it doesn’t have to be. Shannon: Seriously. You’ve seen my ineptitude when it comes to the mechanics of social media and websites… you’ve had to be my knight in shining armor more than once! For everyone listening, who shares my distaste for the details…take a deep breath. We are going to do this together! Seth: Yea, we’re in this together. Shannon: There are so many resources. So many paths to take for effective social media, and so many networks to utilize. How do you decide what’s best for you and your company? Seth: It can be daunting. But planning it out can help. Also, remember, not all networks are needed to promote your business. Go where your customers are. Shannon: I’ve found that it is of utmost importance for the small businesses that we work with to have a plan. A GOOD PLAN. Find someone to build a comprehensive plan for your business. Everything needs to work together. Social media, websites, email/text blasts, events, etc. The messaging needs to be consistent across all platforms. The messaging also needs to be consistent in its frequency. We are creating trust. Find someone who knows how to incorporate all of that into your marketing plan. If that isn’t something you can do right now, build a plan yourself temporarily until you can.  Links To Resources We Talked About: Shameless Plug: DIAM Business (Hey! Seth put that in here not Shannon)Posting to Instagram via the Vivaldi browser. (Seth’s quick tutorial on setting that up). **Note: You can only post pictures this way. Not videos.**Apps to make Social Media easierHootsuite (IG, LI, TW, FB, Pinterest)BufferTweetdeck (Free)Business.Facebook.com (A great way to manage your business presence on Facebook)Later.com (Instagram Scheduler) Seth and Shannon’s App Recommendations Seth TapTapes.com — A great way to discover new podcasts. Very much in beta, but really cool concept.sShannonIt’s an oldie but a goodie! Snapseed (Android) (iOS). I use it for my marketing photos. It is an easy way to get a polished look.  Outro: Seth: Well that was great Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive. Also, if you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We really appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.