5 APR 2021 · It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin on this episode of Customer Show to share what it takes to become your audience's favourite show.

5 APR 2021 · Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. Eli Weiss joins Katelyn Bourgoin on this episode of Customer Show.

5 APR 2021 · It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin on this episode of Customer Show.

5 APR 2021 · Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. Rebecca Sadwick joins Katelyn Bourgoin on this episode of Customer Show.

5 APR 2021 · Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependent on a single tool? Georgiana Laudi joins Katelyn Bourgoin in this episode of Customer Show.

10 FEB 2021 · It has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asia Orangio joins Katelyn Bourgoin on this episode of Customer Show.

28 JAN 2021 · Success gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast.

25 JAN 2021 · There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show.

18 JAN 2021 · Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show.

11 JAN 2021 · The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online. More great content at www.SaltWire.com