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Connecting the Dots

  • Brand Brilliance: Are You Diluting Your Personal Brand and Not Allowing it to Shine?

    7 JUL 2023 · In the competitive world we live in, building and maintaining a strong personal brand is more important than ever. But how can you ensure that your brand remains authentic, compelling, and consistent without dilution? Join us on today's captivating podcast that delves into personal branding, guiding you towards unlocking your full potential and not diluting your brand.
    12m 9s
  • Crafting an Effective Summer Marketing Strategy: Winning Over the Seasonal Marketing

    30 JUN 2023 · Summer brings not only sunshine and vacations but also unique opportunities for businesses to connect with their target audience in a vibrant and refreshing way. With the right summer marketing strategy, companies can leverage the season's energy and consumer behavior to boost brand awareness, drive sales, and foster customer loyalty. In this article, we'll explore key steps to create a successful summer marketing strategy that will help your business shine in the summer sun.
    15m
  • The Power of Knowing Your Target Market and Audience ... and Knowing The Difference

    5 MAY 2023 · We often hear about knowing your audience. Whether you are taking the stage to speak or selling your services or products or even going on a job interview. Understanding what is valuable to others and what their needs are is crucial to moving to the next level in business and in relationships. This podcast will dive into knowing the power of understanding your target audience and your target market and the difference between the two.
    13m 19s
  • Debunking 7 Myths of Personal Branding

    24 APR 2022 · Personal branding is absolutely necessary. So many people avoid or dismiss the importance of personal branding mainly because they don't understand it. This podcast will debunk 6 myths about personal branding. 1.) Personal brands are for extroverts. 2.) Personal brands or corporate brands. 3.) Personal branding is social media. 4.) Your personal brand is all about you. 5.) A personal brand is your image or logo or colors. 6.) Personal branding is manufactured. 7.) Everyone has a brand. Listen to the podcast below and let me know your thoughts!
    13m 40s
  • The Key Elements of Marketing Plan and Strategy

    15 NOV 2021 · Marketing plans are critical for growing your business or organization. But, it doesn't need to be that difficult. In this episode, I will address how to create a simple marketing plan.
    20m 29s
  • The Power & Purpose of Knowing Your Target Audience

    8 NOV 2021 · Understanding and knowing your target audience is so critical to growing your business or organization. Often business owners will hesitate to focus on a specific audience because they thing it means they are elminating other potential clients or customers. However, focusing on your ideal and target audience or buyer personas can actually GROW your audience. This episode will touch on a few ways you can determine who your audience is and the benefits of knowing your target audience.
    16m 54s
  • Why Clarity Matter and How to Get It!

    3 AUG 2021 · Clarity is king if you want to grow your business and brand. In this episode, Lee highlights why clarity matters in your marketing strategy. She follows up with some tips on how you can work your way toward creating more clarity in your business and marketing.
    18m 11s
  • Create a Killer Content Strategy

    23 JUL 2021 · Content marketing is powerful. When you are able to create a strategic content plan, it leads to trust with our audience, which leads to revenue and growth. In this episode, Lee Watts breaks down what is important to ask yourself when creating a content strategy. Are you read to connect the dots?
    11m 30s
  • How to Be a Person of Influence: 5 Qualities We Should Possess

    5 MAY 2021 · So many of us want to have influence on those around us. In this episode, I discuss 5 qualities we need to have influence. Be sure to listen and let me know your thoughts. Also - be sure to follow me on IG at lee_ashbyandwatts
    15m 33s
  • Why is Your Story Important?

    11 MAR 2021 · We all have a story, both personally or for your company or organization. Your story is important. And the reason we need to know our story and how to tell our story is to 1.) connect; 2.) customers/clients; 3.) credibility; 4.) make music. Listen to this episode to learn more. Contact me at lee@ashbyandwatts.com or visit my website: www.ashbyandwatts.com to learn more.
    11m 10s

Lee Ashby Watts, marketing and branding strategist and speaker, shares three practical and helpful tips for three minutes on marketing and branding for the small business owner, entrepreneur or business...

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Lee Ashby Watts, marketing and branding strategist and speaker, shares three practical and helpful tips for three minutes on marketing and branding for the small business owner, entrepreneur or business leader. Listen to her episodes as she helps leaders "connect the dots" and take their marketing and branding to the next level.

To contact Lee with questions or an interview, send an email to lee@ashbyandwatts.com or visit her website at ashbyandwatts.com
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