2 JUN 2023 · In this episode, https://www.linkedin.com/in/anne-e-green/ interviews https://www.linkedin.com/in/susanksample/ and https://www.linkedin.com/in/mcclennan/ about the ethical implications of the use of AI in communications and beyond. This conversation delves into the experiences and insights of Kim, as President of the https://prcouncil.net/ and Mark, General Manager at https://cplusc.com/, Host of the https://www.ethicalvoices.com podcast, and one of today’s top voices in ethics in PR and communications.
With the growing exploration of generative AI in all industries, including communications, there is a need for intentional ethical consideration across all contexts — Kim, Mark and Anne dive in and discuss:
- The transformative potential of generative AI as a technology and societal shift
- Overall role and importance of ethics in communications, and the pressing need to apply an ethical lens to uses of generative AI
- Importance of and opportunities to lean into ethical decision-making training in the context of AI
- How core tenets of the PR Council Code of Ethics & Principles - such as transparency, disclosure, sourcing and promoting truth/accuracy - are hugely relevant to the generative AI evolution
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