7 MAY 2024 · Episode 62: Today's conversation is with VP of Government Affairs & Policy Adeyinka Ogunlegan and Sr. Program Director Sean Gerner from Education SuperHighway on the Digital Divide. They explain the concept of broadband nutrition labels and the mission of Education Superhighway, from its initial focus on connecting schools to the internet to its current goal of addressing the broadband affordability gap. The guests discuss the Affordable Connectivity Program (ACP) and its impact on households, emphasizing the importance of digital literacy in closing the digital divide. The episode also examines the challenge process for identifying unserved and underserved locations and how funds are allocated for infrastructure development.  Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/  Check out Education SuperHighway: https://www.educationsuperhighway.org/ Check Out https://www.linkedin.com/in/adeyinkaogunlegan/ Check Out https://www.linkedin.com/in/seangernermba/

30 APR 2024 · Episode [61]: Today's conversation is with Joel Steel, CEO & Co-Founder at Komo Technologies, on engaging audiences: strategies for loyalty, personalization, international growth, and the challenges and changes in building Komo Technologies. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss customer engagement and loyalty, data collection and personalization, and how value creation contributes to building your brand. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ http://linkedin.com/in/thejoelsteel

16 APR 2024 · Episode 60: Today's conversation is Luanne Marek, SVP of Media Buying at Centerfield, on the importance of paid advertising on Google, the role of AI in campaign creation and optimization, the impact of privacy changes on Google Ads strategies, and the emergence of Google's new search generative experience. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the sleep habits of famous people, WcDonald's ad campaigns and Spotify tattoos.   Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg   Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

9 APR 2024 · Episode 59: Today's conversation is with Centerfield’s VP of SEO Jaimie Clark to discuss Google's organic listings, algorithm updates, domain ranking abuse, and advice for publishers on how to improve their rankings and adapt to the changing landscape of AI and consumer behavior. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how Old Spice ditched the "grandpa brand" image for a cooler one, the importance of physical fitness for business success, and explore the concept of personal loyalty with a nod to Jerry Maguire. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

26 MAR 2024 · Episode 58: Today's conversation is with Ammunition CEO Jeremy Heilpern to discuss his journey in the advertising industry, founding his own agency, the importance of measurable outcomes, video production, and advice to those starting in the industry. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the comeback of Crocs, an app where you can get day-old baked goods, and the importance of an efficient hiring process.  Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/  Watch The Lift As We Fly Hawks video: https://vimeo.com/905761955

19 MAR 2024 · Episode 57: Today's conversation is with Centerfield’s SVP of People Operations Gena Romano and VP of Talent and Organizational Development Zelna McGee to discuss the different types of motivation, the impact of motivation on employee engagement and productivity, the importance of purpose, impact, and belonging, and advice for aspiring HR leaders. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

12 MAR 2024 · Episode 56: Today's conversation is with Todd Olsen, SVP of Marketing for Kingston Marketing Group to discuss the concept of brand archetypes and how they can be used to create a deeper connection with customers. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss The Office with superfan Billy Liang and how your boss can win a trip to Sandals Jamaica.   Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg   Sign up for the free b.newsletter: https://www.business.com/b-newsletter/   Enter your boss into the best boss contest: https://www.business.com/worlds-best-boss/   The brand archetypes color wheel: https://marchbranding.com/buzz/brand-archetypes/

20 FEB 2024 · Episode 55: Today's conversation is with Carolyn Rodz, CEO of Hello Alice to discuss the importance of small businesses and the challenges they face, changing the perception of small businesses, and closing the funding gap. Additionally, they talk about how Hello Alice supports small business owners. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Visit Hello Alice: https://helloalice.com/

13 FEB 2024 · Episode 54: Today's conversation is with Nate Hoskin, founder of Hoskin Capital to discuss his journey of starting a business, the unexpected challenges of being an entrepreneur, and the unmet needs in the market for younger generations. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the downfall of ev's, Pop-Tarts ritual sacrifice of mascot and compostable diapers. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Hoskin Capital: https://www.hoskincapital.com/

6 FEB 2024 · Episode 53: Today's conversation is with Centerfield President Anthony Bratti, to discuss personal resolutions, sales kickoffs, maintaining momentum, overcoming challenges and market impressions. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss new sensory friendly hours at Walmart and how a judge issued a unique sentence to an abusive Chipotle consumer. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/