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Brand, Sweat, & Tears

  • 25 : Karalynne Call - Just Ingredients

    27 APR 2024 · Karalynne Call, Certified Nutritionist, is the Founder and CEO of Just Ingredients, a health and wellness company dedicated to inspiring people to live healthier, happier lives. Recognized as one of Utah’s Top 10 Fastest-Growing companies, Just Ingredients offers 200+ nutrition and personal care products made with nourishing, real, and natural ingredients. Karalynne has a strong influence on social media and has grown her Instagram community, @Just.Ingredients, to over 1 million people where she educates about the importance of knowing about the ingredients we put in and on our body. Her Top 20 ranking podcast, Just Ingredients, has been host to nationally renowned experts and doctors who help her share the best ingredients for life. Karalynne’s passion for mental health, educating others, and creating nourishing products has transformed lives and inspired millions. https://justingredients.us/ https://www.instagram.com/just.ingredients/?hl=en https://soundcloud.com/user-487512762-956954447 This episode was sponsored by Awsm (www.awsm.com) - a platform that makes it easy for brands to use small amounts of equity to reward and motivate their customers, influencers, and fans. It’s like Venmo for equity. Awsm is Ownership, and ownership is Awsm! The Brand, Sweat, & Tears podcast is available on YouTube and all popular podcast platforms.
    1h 11m 18s
  • 24 : Abby and Sadie Bowler - SadieB

    23 APR 2024 · You're never too young to take over the world! Abby and Sadie Bowler, two young sisters and co-founders of the up-and-coming brand, SadieB, are doing just that. They've created an amazing personal care product line focused on girls' physical and mental hygiene that offers stylist-grade personal care products with clean ingredients and a commitment to giving back through mentorships and support for organizations like Girl Up. They are in Target and other retail stores in the U.S. and their e-commerce sales are booming. They are brilliant, energetic, hard-working entrepreneurs and it was super cool to hear their startup story. Can't wait to see where these girls go! https://sadieb.co/ This episode was sponsored by Awsm (www.awsm.com) - a platform that makes it easy for private companies to use small amounts of equity to reward and motivate their employees, advisors, partners, customers, influencers, and fans. It’s like Venmo for equity. Awsm is Ownership, and ownership is Awsm! The Brand, Sweat, & Tears podcast is available on YouTube and all the popular podcast platforms.
    1h 11m 55s
  • 23 : Sharon Cryan - Food Nerd

    7 APR 2024 · Sharon Cryan is an impressive entrepreneur and inventor. Inspired by her mom's health challenges, Sharon was motivated at a young age to eat healthy and learn about the correct foods to fuel her body. In law school and as a lawyer she prepared healthy meals for co-workers, clients, and friends, who affectionalely gave her the nickname "Food Nerd". As her nutritional savvy and the popularity of her meals grew, she decided to make the leap from lawyer to food entrepreneur. Then, as she had her first child she was even more motivated to find healthy, packable snacks she could feed her kiddo on the go - but there weren't many great options. She partnered with some brilliant food scientists and together they created a freeze-drying process that can preserve nearly 100% of the essential nutrients and vitamins in fruits and vegetables in snacks that kids love to eat. Food Nerd will be the next major hit in the healthy+convenient food space and it was amazing to hear Sharon's story. https://www.foodnerdinc.com/ This episode was sponsored by Awsm (www.awsm.com) - a platform that makes it easy for private companies to use small amounts of equity to reward and motivate their employees, advisors, partners, customers, influencers, and fans. It’s like Venmo for equity. Awsm is Ownership, and ownership is Awsm!   The Brand, Sweat, & Tears podcast is available on YouTube and all popular podcast platforms.
    1h 20m 57s
  • 22 : Dale Majors - Grand Trunk

    26 MAR 2024 · Dale Majors hails from a large Utah family. His dad was a state table tennis champion 27 times (what?! for reals though...) and he's one of 9 children who are all very talented. Dale is a multi-time entrepreneur whose latest venture is an outdoor gear company, https://www.grandtrunk.com. Dale is smart, scrappy, and knows how to hustle. Tune in for some fun stories, amazing adventures (he and his wife have taken their kids on some serious cross-country biking trips, including a recent one through Europe), and great startup insights. This episode was sponsored by Awsm (https://www.awsm.com) - a platform that makes it easy for private companies to use small amounts of equity to reward and motivate their employees, advisors, partners, customers, influencers, and fans. It’s like Venmo for equity. Awsm is Ownership, and ownership is Awsm! The Brand, Sweat, & Tears podcast is also available on YouTube and other popular podcast platforms.
    1h 23m 31s
  • 21 : Charity Lee - Spudly Donuts

    18 MAR 2024 · Charity Lee learned from her Grandma Ora May how to make potato-dough spudnuts when she was young. Her Grandma would make them for friends, neighbors, and sometimes even strangers - and everyone loved them. Charity started making them for family on special occassions and then for raffle events and fundraisers for her kids' sports teams. A friend, and now investor, Scott Warner, twisted her arm and almost forced her to start a business selling the donuts and Spudly was born. Businesses are buying them on a subscription model for employees, partners, and customers, and consumers are buying them online and in their store... the Spudly Donuts are a big hit. It was fun to get the origin story and talk to Charity about how it all came about, and where Spudly goes from here. https://www.spudlydonuts.com/ This episode was sponsored by Awsm (www.awsm.com) - a platform that makes it easy for private companies to use small amounts of equity to reward and motivate their employees, advisors, partners, customers, influencers, and fans. It’s like Venmo for equity. Awsm is Ownership, and ownership is Awsm!   The Brand, Sweat, & Tears podcast is available on YouTube and other popular podcast platforms.
    1h 7m 15s
  • Episode 20 : Will Nitze - IQBar

    26 FEB 2024 · Will Nitze has a growing suite of unique consumer products and is building an impressive food & beverage business. Starting with the IQBar, a food bar for your brain and your body, the company has expanded into hydration packets and coffee mixes. His focus on mental clarity and fuel for the brain has made IQBar a standout and rapidly growing hit among the many bar + beverage mix options on the market. Will is a talented, methodical, and persistent founder who often shares his learnings and strategies on social media. Keep your eye on this brand! www.iqbar.com This episode was sponsored by Awsm (www.awsm.com) - a platform that makes it easy for consumer brands to reward and motivate their customers with equity ownership. Customers with ownership buy more product, stay loyal longer, are and are more likely to refer their friends. Awsm is Ownership, and ownership is Awsm! The Brand, Sweat, & Tears podcast is available on all popular podcast platforms.
    1h 7m 32s
  • Episode 19 : Zach Olsen - Treads

    10 FEB 2024 · Zach Olson is one of the cool kids. He's got a super chill skater-surfer vibe, but the innovative and creative mind of an engineer. He started a skate shop, then built a cloud-based accounting service to help small businesses, like his skate shop. After he sold Bookly to KPMG he decided to get back into vehicles with 4 wheels, but set his sights on something bigger than skateboards - automobiles. Treads combines a mobile app and backend software with a unique mobile, local partner workforce to give consumers the ability to have their vehicle serviced in their own driveway. Treads started with selling and installing tires using a monthly subscription model, and is expanding into oil changes, wiper blades, and other auto maintenance services done at your home or office. Check out Treads.app! This episode was sponsored by Awsm (www.awsm.com) - a platform that makes it easy for consumer brands to reward and motivate their customers with equity ownership. Customers with ownership buy more product, stay loyal longer, are and are more likely to refer their friends. The Brand, Sweat, & Tears podcast is available on YouTube, Rumble, and all popular podcast platforms.
    1h 19m 10s
  • Episode 18 : Alex McArthur - Purple Mattress & Kizik Shoes

    31 JAN 2024 · This is a double-feature! I was finally able to get local marketing legend Alex McArthur, an early employee and head of all things marketing for two rocketship consumer brands - Purple Mattress and Kizik Shoes - to come into the studio and tell the growth stories behind both brands. I was recovering from a cold, but didn’t dare reschedule once I’d locked Alex down, so my voice sounds nasally but I still really enjoyed hearing Alex’s experiences and learning about these two great brands. Alex is a creative, humble, talented marketer who was in the right place at the right time (multiple times) and has surrounded himself with phenomenal teams to generate impressive growth for multiple brands in his career. This was another fun one! This episode was sponsored by Awsm (www.awsm.com) - a software platform that gives consumer brands the ability to leverage a small amount of their equity to multiply their revenue, increase their margins, reward their brand ambassadors, and turn their customers into raving fans. The Brand, Sweat, & Tears podcast is available on all popular podcast platforms.
    1h 27m 36s
  • Episode 17 : Kurt Workman - Owlet

    14 JAN 2024 · Kurt Workman and the Owlet team have experienced almost all the highs and lows a consumer product startup can go through over the past 10 years, but they have survived and are poised to thrive with the support of their investors, the grit and perseverance of the core team, and the fanatical loyalty of their evangelical customers. Kurt is a great example of a consumer product creator who never gave up and made great sacrifices to bring Owlet to life, to make a big difference in customers' lives. Lots of great bits of wisdom and honesty in this one! https://owletcare.com/ This episode was sponsored by Awsm (https://www.awsm.com) - a software platform that gives consumer brands the ability to use a small amount of their equity to turn their customers into loyal, evangelical fans. The video of this episode of Brand, Sweat, & Tears podcast is also available on YouTube and Rumble.
    59m 57s
  • Episode 16 : Alex Lawrence - EV Auto

    10 JAN 2024 · Alex Lawrence is a talented tech entrepreneur, professor in the Professional Sales Dept at Weber State University, and now the owner and founder of EV Auto - a unique electric vehicle auto dealership that carries all makes and models of EV autos. His unique approach and commitment to an incredible buyer experience has enabled his dealership to experience early success and has put them on track to be the premiere EV auto dealership not only in Utah, but eventually the country. We had a blast recording this episode "on the road" in one of Alex's Tesla Plaid Model S cars. We started with a literal bang - check it out! https://evauto.com/ This episode was sponsored by Awsm (www.awsm.com) - a software platform that gives consumer brands the ability to leverage a small amount of their equity to multiply their revenue, increase their margins, reward their brand ambassadors, and turn their customers into raving fans.
    1h 42m 5s

The Brand, Sweat, & Tears podcast features interviews with the coolest consumer product Creators & Innovators. We talk about their product and brand origin stories, the crazy things they did...

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The Brand, Sweat, & Tears podcast features interviews with the coolest consumer product Creators & Innovators. We talk about their product and brand origin stories, the crazy things they did to bring their idea to life, the strategies and tactics that worked and didn't, and the mental & emotional journey of a Creator. Connect with brand builders on a personal level and hear the behind-the-scenes stories of how your favorite products came to life.
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