12 FEB 2018 · A lot of entrepreneurs launching their brands ask this question. The answer is yes and no. In this video, I discuss - very briefly - on why a logo should not be expected to differentiate your brand solely by itself and what a burden that is. For more information on brand differentiation, read this article: https://www.spellbrand.com/brand-differentiation

9 MAR 2016 · Regardless of the industry, no company will ever grow and succeed without incorporating a comprehensive branding strategy. Remember that your brand is the “promise” that your potential customers should expect and receive. Your products, logo, content, company name – these are just fragments of what can be a great company. Establishing a brand means taking these things together to form a single, crystal clear image that will put your business in the best light. This is how you can put your business on the map. In this podcast I discuss how your branding can make your business look good! Read the full article at https://www.spellbrand.com/can-brand-make-business-look-good

25 FEB 2016 · Any marketing endeavour starts with and should start with understanding how your buyers actually come to buy the services or products that you are trying to market. This process a buyer goes through from needing something and ultimately making the purchase is called the “Buyer’s Journey”. In this podcast I explain the various stages of the buyers journey with examples. For the full article, please visit https://www.spellbrand.com/buyers-journey

23 FEB 2016 · Launching a startup can be one of the most challenging endevors an entrepreneur can undertake. Creating the right value proposition, identifying and crystallising the right business model, putting together the right team, securing funding, creating the visual manifestation of the brand and finally giving life to the product or service can be some of the challenges startups face. In this podcast, I list 5 steps to help you get started on the brand identity nirvana path. Read the full article at https://www.spellbrand.com/5-brand-identity-steps-for-startups

22 FEB 2016 · Most businesses fail due to bad customers. In this episode of Brand Immersion Marketing I talk about how to stop attracting the wrong customers.

18 JAN 2016 · The world is full of luxury businesses looking cheap and shoddy. Their design image, their message, their story and as a result even their service or product is far from luxury. In the past I had defined luxury many times and emphasised that being a luxury brand is not just about having a luxury service or product but actually more about a brand strategy that presented the luxury image to the public. Read full article at https://www.spellbrand.com/luxury-business-look-like-one-star-service

13 JAN 2016 · When entering a new market, it is critical to have a beachhead strategy. However, it is also critical that you plan for the bigger invasion – the big picture called the brand strategy. Most startups either have a stand alone beachhead strategy or they have an ambitious and often unrealistic looking larger plan for dominating the market segment. Read more at http://www.spellbrand.com/does-your-brand-have-a-beachhead-strategy

27 AUG 2015 · In today’s episode I look at a client’s question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients what Luxury means to them – it is all about perception. In different countries and cultures, luxury is defined differently : for example would you consider Lacoste to be a luxury brand? In the US, perhaps not. But in China, it is! Read full article at http://www.spellbrand.com/how-to-treat-your-brand-like-a-person

27 AUG 2015 · Humans are on a constant quest for excellence. If it can’t be found within ourselves, then we look to other things to represent it. This is what a luxury brand is all about: receiving an item or service of exceptional quality transfers this trait to us, and marks us (rightly or wrongly) as one deserving of excellence. It is this feeling of increased self-worth that a brand must cater to if it is to climb the slippery slope to achieving luxury status. There are a number of methods a brand can accomplish this, and the most successful luxury brands usually employ a combination of these, if not all. Read full article at http://www.spellbrand.com/creating-an-exclusive-luxury-brand

26 AUG 2015 · One of the most hyped up words and the one that is most often confused is “Branding“. It means many things to many people and the level of understanding of the true meaning of branding represents the level of success one sees in their own branding endeavours. So, today I decided to lay the foundation for clearing what branding is about. To start with, most people think that branding is just the visual aspect of creating the logo or perhaps the colors and typography and things like that. Read full article at http://www.spellbrand.com/the-confusion-of-branding