2 MAY 2024 · Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future? In today’s episode, we are joined by https://www.linkedin.com/in/saftler/, Global Head of Marketing for Communications, Media & Entertainment at https://www.databricks.com/, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success. We also discuss:  - The business impact of the democratization of insights across teams. - How to incorporate nuances in messaging for the stages of the sales funnel. - The evolution of social media platforms towards video content and its implications in building brands. - And much more! 

18 APR 2024 · Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact? In this episode, we are joined by https://www.linkedin.com/in/sam-oshin-b494314/, Senior Director, Brand and Marketing Design at https://github.com/. He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development. Sam also explores how GitHub now harnesses AI technology to drive innovation and disruption across multiple industries, as well as the crucial role storytelling has played in this journey. We also discuss: - Finding the balance between personal values, family commitments, and professional advancement. - The hurdles of crafting a message that resonates with both enterprise buyers and individual developers. - The significance of brand authenticity and ongoing innovation in connecting with technical audiences.

4 APR 2024 · This week, we’re joined by https://www.linkedin.com/in/jonmiller2/ (Prev: Co-Founder/CMO of https://business.adobe.com/products/marketo/adobe-marketo.html, Cofounder/CEO of  https://www.demandbase.com/, CMO of Demandbase), who shares his hard-won insights on all things marketing and MarTech. Jon has made a dynamic and innovative career out of identifying big opportunities in MarTech and has built some of the most iconic brands in the space. We talked at length about how B2B marketing and sales have changed and continue to evolve and how teams need to operate to win in today’s market, including leveraging the power of community, positioning, brand, and AI. Join us as we discuss: - Effective strategies for entering market categories filled with established players - How companies can position themselves as trusted authorities in their industry - Current challenges and opportunities for marketers  - And much more. 

29 FEB 2024 · Disruption isn't just a buzzword—it's the lifeline of growth and innovation in today's business landscape. In this episode, https://www.linkedin.com/in/melissarosenthal5/, CMO at https://insighttimer.com/en-au, shares her non-traditional approach to marketing and brand growth, which has successfully propelled her to scale and redefine companies in both the media and tech spaces. Melissa also delves into the creation of a wellness app that goes beyond meditation, emphasizing a community-driven model for holistic well-being. Join us as we discuss: - The significance of cultivating a movement larger than your product - The shift towards prioritizing retention over brand awareness - The pitfalls of adhering to the growth-at-all-costs playbook

15 FEB 2024 · In this episode, we are joined by https://www.linkedin.com/in/nicholaslevesque/, Creative Director at https://asana.com/enterprise, who shares valuable tactics and approaches on going upmarket and migrating from an SMB image to an enterprise one. With extensive experience managing teams, Nick also emphasizes the importance of becoming a salesperson in the creative industry to effectively communicate and sell your vision and creative ideas. Join us as we discuss: - Nick’s four Cs brand philosophy - How Distinctive Brand Assets can elevate your marketing strategy to the next level - Expert tips for balancing passion projects with full-time jobs

1 FEB 2024 · Every day, Uber facilitates 27 million trips worldwide. How do they provide the best experience possible? In today’s episode, https://www.linkedin.com/in/charlie-waite-79481712/, Director of Product design at http://www.uber.com, delves into the challenges and rewards of designing a global product, navigating diverse user bases and global nuances, and providing the safest, most efficient experience in the market. He also underscores the relevance of balancing design, user experience, speed, and company growth. Join us as we discuss: - How good product design serves as a powerful differentiator for brands - Uber's commitment to diversifying services for increased accessibility - The importance of authenticity and honesty in leadership roles

18 JAN 2024 · Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy. In this episode, https://www.linkedin.com/in/tangkaiwei/, the Co-Founder and CEO of https://www.thelightphone.com/, breaks this vicious circle and shares how the Light Phone —and the narrative behind it— is disrupting the relationship between humans, technology and data, as well as offering unique perspectives on marketing, growth, and success. Join us as we discuss: - The challenges and opportunities behind creating a product that goes against the status quo - How word-of-mouth marketing and partnerships have allowed Light to sustain itself and maintain constant growth - Why brand storytelling can reshape the technology landscape

4 JAN 2024 · Great partnerships lead to thriving brands. In this episode, https://www.linkedin.com/in/kohlgreyson/, CEO and Co-Founder of http://knownsupply.com, explores in detail how B2B partnerships have allowed his brand to achieve stable and sustainable growth while staying true to their mission of increasing the world’s access to ethical fashion. Join us as we discuss: - Why a high level of production should come along with a high level of positive and sustainable impact - How education can be an invaluable brand resource to connect with consumers - The importance of language —which goes beyond words— when creating a great brand story

14 DEC 2023 · Setting your business up for success isn't just about the resources you have; it's also about cleverly using them to create. In this episode, we are joined by https://www.linkedin.com/in/noahfineart/, Founder of https://www.linkedin.com/in/noahfineart/, as he unravels how he has managed to fuse cleverness, creativity, and commerce to drive business success. Supported by strategic purpose and faith, Noah shares his extensive experience in the creative industry, highlighting the importance of building a transformational rather than transactional brand experience. Join us as we discuss: - Why honing structure and discipline can unlock your full potential as a creative - How to diversify revenue streams by selling not only what you make but what you know - How we should be using our energy to outshine AI through innovation instead of fearing it

30 NOV 2023 · In today’s episode, https://www.linkedin.com/in/jchernov/, CMO at https://www.pendo.io/, shares his expert perspective on the ways B2B marketing has changed, the myths that marketers still cling to, and the ways he and his team are marketing “through” people—not “to” people. By cultivating his team’s strengths and infusing the Pendo brand story with strong emotion, he and his team are turning Pendo into a market winner. Join us as we discuss: - How to leverage KPIs to make your customers feel above average - The role of biases and emotional connections in purchasing decisions. - Shifting focus from top-of-funnel to post-opportunity engagement.