When it comes to taking bold steps towards making the world a better place, few can demonstrate the same level of creativity, ingenuity and commitment as Ben Grossman. His SwagCycle initiative has been immensely successful not only in drastically reducing our collective footprint on the planet but also in creating meaningful opportunities for people around the world. For his unwavering efforts toward promoting sustainability, Ben Grossman was recognized as Bess Cohn Humanitarian of the Year 2020 by The Los Angeles Times – and rightly so. In this blog post, we explore how SwagCycle achieved such remarkable success where other similar initiatives have previously failed: through recycling, upcycling and branded merchandise.