17 JUN 2021 · Listen to this episode of App Growth Talks with Tom Nguyen, Digital Marketing Enthusiast & Tucmedia Founder. In this interview, Tom shares a lot of personal experience, thoughts and tips in terms of his professional journey in mobile marketing, entrepreneurship, work with prominent mobile game titles, ASO, mobile ads and various user acquisition channels.

29 APR 2021 · This is an episode of App Growth Talks, interviews with experts on mobile marketing and growth. This episode’s special guest is Jevgen Tarasenko, Head of ASO at Tilting Point. Jevgen is an expert on mobile gaming, app store optimisation and growth. From this interview, you will learn everything about promising genres in mobile gaming, how to scale with creatives, steps before a new game title’s launch, if it’s possible to re-use visuals, what Jevgen thinks of Apple Search Ads, how ASO interacts with UA, whether it affects lower funnel metrics and much, much more!

24 MAR 2021 · This episode’s special guest is Mariusz Gąsiewski, CEE Mobile Gaming Lead at Google. Mariusz is also a founder of GameCamp, one of the biggest mobile app & game communities in Europe. We'll cover a lot of interesting topics: - How the mobile gaming industry changed under the influence of the pandemic - What are the most important KPIs for mobile gaming businesses - How to measure LTV and what are some early signs of a good LTV - How to choose the right monetization strategy - What is the purpose of GameCamp and much much more valuable insights on mobile gaming and marketing!

28 JAN 2021 · It's the second season of App Growth Talks and we begin it with Peter Fodor - a prominent expert on mobile marketing, user acquisition, strategy and growth. Peter is a founder & CEO at AppAgent – Strategic & Creative Mobile Marketing Agency based in Prague. We'll be talking about mobile app marketing in 2021: ➡️ How to optimize app store creatives in 2021 ➡️ Mobile marketing and ASO tips for mobile games ➡️ How AppAgent team uses Apple Search Ads ➡️ What UA channels will gain popularity in 2021 due to the IDFA deprecation ➡️ Which app categories are on the rise today ➡️ Peter's predictions on mobile marketing trends and the industry's transformation in 2021 and even more.

7 OCT 2020 · In our 7th episode of App Growth Talks we are talking with Daniel Peris Molina - Entrepreneur, Growth Engineer, CEO and co-founder of TheTool and PickASO. Tune in to hear about the latest app growth and ASO tips & tricks from this app marketing guru: ➡️ ASO hacks that are efficient today and that don't work anymore ➡️ How to increase the app visibility in the App Store and Google Play store search ➡️ App store optimization tips for mobile games ➡️ What KPIs to rely on in terms of app marketing ➡️ The most powerful tool for app store optimization and user acquisition ➡️ What's next on the app stores and with Apple Search Ads and even more hacks and insights.

17 SEP 2020 · In our 6th episode of App Growth Talks we are talking with Thomas Kriebernegg, keynote speaker, app enthusiast, CEO and co-founder of App Radar. Tune in to get plenty of invaluable advice and interesting tips on mobile marketing & app growth: ➡️ some time management tips from a successful mobile industry entrepreneur ➡️ key app store trends for 2021 ➡️ how to increase app visibility and grow downloads ➡️ what the future holds for Apple Search Ads ➡️ correlation between Apple Search Ads and organic keyword rankings ➡️ ASO and user acquisition tips ➡️ tools for successful app marketing and more.

3 SEP 2020 · In our 5th episode of App Growth Talks we are talking with Steve P. Young - Founder and CEO at App Masters - who is a prominent expert on app store optimization, Apple Search Ads and mobile marketing. Tune in to hear all about app marketing, mobile games promo, Apple Search Ads: ➡️ how to start with mobile marketing in 2020 ➡️ how mobile game promotion differs from app promotion ➡️ hacks that could be new to even experienced app growth experts ➡️ what KPIs Steve uses to measure the mobile marketing performance ➡️ Apple Search Ads tips and more. Learn from the best with SplitMetrics! Read this interview on our blog: Learn more about SplitMetrics: https://splitmetrics.com/ Music: https://www.purple-planet.com

20 AUG 2020 · Here’s our 4th episode of App Growth Talks featuring Andrea Raggi - user acquisition and performance marketing expert from Phiture, Mobile Growth Consultancy. Tune in to get eye-opening insights on Apple Search Ads: ➡️ advice on how to start with Apple Search Ads ➡️ best practices and tips on how to scale with Apple Search Ads ➡️ what KPIs you can optimize and what results you can achieve with Apple Search Ads ➡️ how to find the perfect bid ➡️ tips for using Creative Sets and more Learn from the best with SplitMetrics! Read this interview on our blog: Learn more about SplitMetrics: https://splitmetrics.com/ Music: https://www.purple-planet.com

6 AUG 2020 · For our 3rd App Growth Talk we invited Johannes von Cramon - a prominent expert on Apple Search Ads, ASO, mobile analytics & retention. Johannes von Cramon shared some invaluable tips and advice about: ➡️ top app store trends and the most overlooked ASO tips ➡️ the minimal budget to begin with Apple Search Ads ➡️ how to utilize Creative Sets in Apple Search Ads ➡️ how to deal with IDFA ➡️ crucial markers of the performance of Apple Search Ads campaigns and more... Learn from the best with SplitMetrics! Read this interview on our blog: Learn more about SplitMetrics: https://splitmetrics.com/ Music: https://www.purple-planet.com

22 JUL 2020 · Nadir Garouche joins us in the second episode of App Growth Talks. Nadir is Growth Marketing Manager at Oh BiBi. He is also mobile analytics and attribution expert who is pretty savvy in SEO, SEM, ASO, UA, branding, and mobile games marketing in particular. Tune in to hear Nadir's thoughts and advice about all of these things: - mobile promotion - paid user acquisition - impact of Apple Search Ads on ASO - UA mistakes to avoid - iOS 14 and the elimination of the IDFA - potential cannibalization of the organic traffic due to Apple Search Ads - how to scale Apple Search Ads - Apple Search Ads tips for mobile games, mobile growth trends for late 2020, early 2021 Learn from the best with SplitMetrics! Read this interview on our blog: https://splitmetrics.com/blog/app-growth-talks-nadir-garouche/ Learn more about SplitMetrics: https://splitmetrics.com/ Music: https://www.purple-planet.com