The word is out about instant payments, consumers know what they are and want access to them. Great news - but now what? According to Ingo CEO Drew Edwards, the next big challenge is getting it out of industries that haven't yet heard the good word and into the regular payment flow of more consumer's day to day lives. What's next is still emerging, he said, but as of today choice, collaboration and a willingness to evolve are the starting points for anyone getting into the game.