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Why Your Dealership Needs an Omni-Channel Communication Strategy

Why Your Dealership Needs an Omni-Channel Communication Strategy
Jan 11, 2024 · 36m 54s

While a vast majority of the car-buying process is happening online, there comes a time when your customers will eventually need to take that process offline. Dealerships that are winning...

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While a vast majority of the car-buying process is happening online, there comes a time when your customers will eventually need to take that process offline. Dealerships that are winning are providing consumers with a number of different options to connect and drive them to the dealership, including text, web chat, email, phone, and others.
  • Key takeaways include: What it means to have an omni-channel strategy
  • How today's car buyer finds and connects with a dealership
  • Why connecting your dealership to Google Click-to-Message and Facebook Messenger will drive more leads
  • The benefits of having a unified inbox for all of your customer interactions
Presenters: Brooke Grant and Chase Richardson, Podium
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Author DrivingSales Dealership HCM
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