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Why I Created a Fashion Brand | Behind the Brand

Why I Created a Fashion Brand | Behind the Brand
Nov 4, 2020 · 14m 42s

The Behind the Brand series focuses on the real life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand. In this episode,...

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The Behind the Brand series focuses on the real life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand. In this episode, we are going straight to the beginning. Why did I want to start an ethical and sustainable swimwear brand even though I’ve never worked in the fashion industry before and never have launched a product in my life? And most importantly, I answer the question of why you need to build a brand.
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Author Yvonne Ivanescu
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