Have you ever caught yourself babbling in a sales conversation? John Kaplan has, and he shares some spirit around asking yourself the question - “Why are you talking?”
Show your customer you’re focused on them and want to genuinely understand their business pain. John Kaplan joins us to walk through some small tricks he uses to make sure he keeps sales conversations focused on the customer.

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
Here are some additional resources on keeping the focus on the buyer:
- Why Your Active Listening Skills Are Crucial to Hitting Your Number
    - https://bit.ly/3hlHPUK
- Improve Your Active Listening Skills [Podcast]
- https://apple.co/2R1Tq0H
- 3 Things You Need In Every Deal 
- https://apple.co/3xWEJwt