Welcome to Hot Topics! Gabrielle Crichlow talks to Amber McCarty about the struggles of entrepreneurs to establish and articulate their unique identities.

In this episode, Gabrielle and Amber discuss various aspects of entrepreneurship. They emphasize the importance of networking and building a community to promote one's business. Amber shares her experience of creating a commercial for her clients by understanding their business and finding out what makes them special. She also talks about the importance of building one's own stage and surrounding oneself with people who share the same vision. Amber also discusses the importance of authenticity and consistency in social media content for entrepreneurs. She suggests creating content that is relatable and applicable to real-life situations. The episode emphasizes the importance of social media for small businesses and how social media strategists can help businesses create effective content. Gabrielle and Amber both stress the importance of taking risks and making mistakes, as it helps in finding one's strengths and weaknesses.

Who is Amber McCarty?
From Amber: "I have been an entrepreneur for five years and networking the same amount of time. I have learned some things about putting your business out there and how to make you stand out. I host virtual and in person networking events. I bring businesses together to share what makes others stand out in their industry. My passion is interviewing business owners to share their business with the world. I ask you questions to understand your business and touch on your journey of becoming who you are. I then post the long content and repurpose it into shorts to drive in traffic!"

You can find Amber:
On the web: https://buzzitbig.com
On Facebook (page): https://www.facebook.com/Metic...
On Facebook (group): https://www.facebook.com/group...
On YouTube: https://www.youtube.com/channe...
On LinkedIn: https://www.linkedin.com/in/am...
On Tik Tok: https://www.tiktok.com/@ambermccarty20
On Linktree: https://linktr.ee/meticulousen...

Amber has a podcast: https://open.spotify.com/show/...

Watch this episode on YouTube: https://youtube.com/live/g55ts...
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Original date of episode: March 16, 2023