Grace Lanni of All About That Brand is joined by Warren Carlyle – an industry leading influencer in the art of building online communities that work.  Warren sharing the basics of how pages differ from groups and the nuances of creating engagement online leveraging on and offline activity.  His story of becoming known by the top influencers in the fashion world and being called in as the industry shifted from hiring ‘brand ambassadors’ to ‘influencer marketing’ makes Warren the perfect person to model and study from if you are looking to engage your tribe.  He shares, ‘Empower your tribe to promote your story’, simple and yet the essence of personal branding.