In this episode of The Indian Express weekly tech podcast – Our Own Devices, host Nandagopal Rajan is joined by Kapil Makhija, CEO at Unicommerce to discuss how technologies and data are used in e-commerce in order to craft a seamless customer experience and the challenges behind creating such experiences.

Introducing Kapil Makhija
Backend of supply chain (00:39)
Logistical challenges in a country like India (02:59)
Evolution of ecommerce (04:56)
Predicting customers' orders (08:11)
Interesting trends from Indian markets (10:11)
Bricks instead of IPhones (14:07)
Implementing seamless return process (15:38)

Edited and mixed by Suresh Pawar