Today's guest is Will Exline.  Will manages US Sports Content Partnerships at Twitter, bringing exceptional content from leagues, teams, broadcasters and athletes to fans in real time, while driving reach and revenue for these strategic partners and Twitter. In this episode we discuss:What it’s like to work at TwitterHow sports organizations can be effective on Twitter What it takes to succeed in his role Prior to joining Twitter in April 2014, Will spent three years at FOX Sports focusing on digital marketing and launching their new 24/7 Sports Network, FS1.Will’s specialties consist of: Marketing, Digital Media, Media Buying, Social Media, Brand Management, Website Content, Communication, Public Relations, Promotions, Grassroots Marketing, Facebook, Twitter, Instagram, Snapchat, Web Analytics, Social Analytics. Connect with Will Exline: LinkedIn | Twitter Connect with Sergio Millas: LinkedIn | Instagram | Twitter