On this episode Dr. Nicole LaVoi talks to Dr. Nancy Lough, Professor in the Higher Education program Director of Marketing for the UNLV College of Education who has studied marketing, sponsorship, and gender equity in women’s sports since the 1990s. She is a longtime Title IX consultant and author of the newly published “Routledge Handbook of the Business of Women’s Sport” and a Tucker Center Affiliated Scholar. We talk about the business model of women's sport and how we can help push for equity in women's sport.
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