Stop wasting time chasing Google Search updates. Most websites can't convert traffic even if search engines send you traffic.

Stop deleting content on a hunch chasing rankings. Instead, use a scientific approach that triples conversion.

You're in the right place if you want double digital conversion rates and more cash flow from your business website.

This approach looks at extracting best practices for lead and sales conversion. Then turns those best practices into better evergreen content.

Evergreen content helps you draw consistent visitors and conversion. You'll have more predictable results for your business website.

Unfortunately, many marketing managers choose to delete content rather than improve it. They look for quick wins without understanding how conversion rate optimization works.

Copywriters and marketers can provide a valuable service in rewriting poor-performing content. This is value-added because you understand targeting.

More importantly, as conversion rates increase, so can cash flow. Documenting best practices makes new content creation more predictable.

I'm looking forward to your questions in the comments.

Want more consistent cash flow in your freelance copywriting or small agency? Start with lessons on the business of copywriting. Join us at https://www.adbriefing.co.uk/newsletter/

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