Toyota, known for its successful hybrid models, has taken a somewhat controversial approach to electric vehicles (EVs). At Toyota's shareholder meeting, Chairman Akio Toyoda became emotional, recalling his early struggles and feeling unwanted by executives.

He defends a pragmatic approach to EVs, representing the "silent majority" in the industry. Toyoda's leadership revitalized Toyota during the financial crisis, emphasizing cost-cutting and region-specific models. Critics accuse him of resisting the climate transition.

Despite challenges, Toyoda retains his board seat and guides the new President. His son may play a prominent future role. Toyoda's journey reflects personal experiences and a commitment to market realities.

Links to the featured articles:

https://jalopnik.com/toyota-focusing-on-hybrids-not-electric-vehicles-1850440908

https://www.wsj.com/articles/toyota-president-akio-toyoda-electric-vehicles-evs-8dcf7dae

https://www.livemint.com/companies/people/the-tearful-executive-who-tapped-the-brakes-on-electric-cars-at-toyota-11687593929315.html

https://www.cnbc.com/2022/09/13/why-toyota-the-worlds-largest-automaker-isnt-all-in-on-evs.html

https://www.cnbc.com/2022/09/29/toyota-ceo-stands-by-electrified-vehicle-strategy-amid-criticism.html

https://www.wsj.com/articles/toyota-akio-toyoda-koji-sato-evs-electric-vehicles-new-ceo-11675008222

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Toyota hybrid models,Toyota electrification strategy, Toyota EVs, Toyota PHEVs, Battery sourcing for EVs, Hybrid vehicles, Charging infrastructure for EVs, Inflation Reduction Act
Tax credit for EVs, Kia EV6 and Hyundai Ioniq5, Standard hybrids like the Prius, Toyota bZ4X and RAV4 Prime