Business, life or executive coaching has been a thing for a while now, and in agency land we’re all exposed to it too. But what makes one of the most successful ad men of the last 25 years want to become a coach? We sat down with Tony Gardner, a veteran leader of some of our top creative agencies and also original medicine warzone runner, to find out why coaching was right for him, how we can all be better coaches and why we should all get coached, all with a few great stories thrown in along the way!