This week, Tony is joined by Jason Feifer, the dynamic editor-in-chief of Entrepreneur magazine, podcast host, keynote speaker, and self-proclaimed "nonstop optimism machine". Jason shares his insights on entrepreneurship in his new book, "Build for Tomorrow", which provides strategies and exercises to help entrepreneurs navigate change and emerge stronger. In this episode, part one of their conversation, Jason discusses the driving force behind his book, the significance of establishing an identity and mindset, and why entrepreneurship may not be suitable for everyone.