This is the sixth episode of the Tiger Heart Chats podcast featuring Tiger Heart CEO Sanj Surati and YouTube Expert and So Incredible CEO, Ara Bozadjian Recorded on Tuesday 19th May 2020. On this podcast, Ara and Sanj focus on what is it like to work in online video world and also Ara’s background working with some of the most high-profile hip hop and urban artists in the world.

Some of the topics raised include:
The Jump Off
https://www.jumpoff.tv
https://www.youtube.com/thejumpoff
So Incredible - https://soincredible.tv
Charlie Sloth - https://www.instagram.com/charliesloth
Maya Jama - https://www.instagram.com/mayajama/
BBC – https://www.bbc.co.uk
The Hospital Club - https://hclub.com
WeWork - https://www.wework.com/
Costa - https://www.costa.co.uk
BBH - https://www.bartleboglehegarty.com
McCann - https://www.mccann.com
DDB - https://www.ddb.com
Greys - https://www.grey.com/en/uk
Advertising
Hip-Hop
Rap Battling
Breakdance Battle
Producer Battle
Crew Dance Battles
RWD Magazine - http://rwdmag.com
Google - https://www.google.co.uk
YouTube – Originals - https://bit.ly/3cVOJeu
Bandwidth
Realplayer - https://www.real.com/uk
Windows Media Player - https://en.wikipedia.org/wiki/Windows_Media_Player
Quicktime - https://support.apple.com/quicktime
Brightcove - https://www.brightcove.com
Monetising Content
Kazaa - https://en.wikipedia.org/wiki/Kazaa
Emule - https://www.emule-project.net/
How to find new audiences
Peer to Peer
Torrents
MySpace - https://myspace.com
Clara Amfo - https://www.bbc.co.uk/programmes/b039rx03
Holographic Technology
2Pac Hologram - https://www.youtube.com/watch?v=TGbrFmPBV0Y
The World Rap Championships - https://bit.ly/2Zr5NF5
Yianni Mize - https://yiannimize.com
Lamborghini - https://www.lamborghini.com/en-en
Ferrari - https://www.ferrari.com/en-GB
Mercedes - https://www.mercedes-benz.com/en/
The Wrap Job - https://yiannimize.com/thewrapjob/
BMW - https://www.bmw.co.uk/en/index.html
Porsche - https://www.porsche.com
Wrap Attack - https://www.youtube.com/watch?v=cFlrQErDypQ
Channel Managers
Clickbait
McDonalds - https://www.mcdonalds.com/
Armenian
Kim Kardashian - https://www.instagram.com/kimkardashian/
YouTube Optimising

Music:
Professor Green - https://www.professorgreen.co.uk
Apple Music - https://www.apple.com/uk/music/
Fire in the Booth - https://apple.co/2ZseChT
BBC – Saturday Night Rap Show - https://www.bbc.co.uk/programmes/p01h7w0q
Wiley - https://www.wiley.com/
1Xtra - https://www.bbc.co.uk/sounds/play/live:bbc_1xtra
Jay-Z - https://lifeandtimes.com
Jada Kiss - http://www.jadakiss.com
Rick Ross - http://www.godforgivesidont.com
Nas - http://www.nasirjones.com
Method Man - https://www.instagram.com/methodmanofficial/
Redman - https://www.instagram.com/redmangilla/
Kiss FM - https://planetradio.co.uk/kiss/
Benny Scarrs - https://twitter.com/bennyscarrs
Dave the Rapper - https://santandave.com/collections/all
Tinie Tempah - https://www.tinietempah.com
Sway - http://www.dasafosworld.com
Being Charlie Sloth
Island Records - https://www.islandrecords.co.uk
DJ Semtex - http://djsemtex.com
Wretch 32 - https://www.wretch32.com
Covid 19
System of a Down - https://systemofadown.com
Serj Tankian - http://www.serjtankian.com

Places:
London
Wembley
Preston
Kings Cross
Tileyard – https://tileyard.co.uk
Beirut
Egypt
New York
Australia
Canada
Enfield
BMW Park Lane - https://www.bmwparklane.com
Dubai
Armenia
Spain
Los Angeles
Glendale

Advice:
You cannot force an audience to use the platform you want them to. You need to go to your audience.
You have to move with the times
Develop your craft
Get creative


Ara Bozadjian Links:
arathecoach@gmail.com
https://soincredible.tv
https://www.instagram.com/arathecoach/
https://twitter.com/AraTheCoach

Sanj Surati & Tiger Heart
https://www.instagram.com/sanjsurati/
https://www.instagram.com/tigerhearttech/
https://www.twitter.com/sanjsurati/
https://www.twitter.com/tigerhearttech/

You can listen to the Podcast on the following links:

Apple: https://podcasts.apple.com/us/podcast/tiger-heart-chats/id1507957892?uo=4
Google: https://bit.ly/2znRXIK
Deezer: https://www.deezer.com/show/1048492

Don't forget to share: #tigerheartchats
https://www.tigerheartlondon.com

Tiger Heart is an innovation agency that specialises in emerging technologies set up by Digital Atelier Sanj Surati. Sanj is an award winning multi-disciplined Digital Atelier with over twenty years of experience within the music, fashion and luxury industries. London-based Sanj has been working within digital and technology since 1998. He has seen the cultural shift in human habit and behaviour as we all evolve into digital consumers. Some of his successes have been burgeoning, ground breaking and, more importantly, culturally relevant.