There was a time not long ago when agriculture technology wasn’t a big thing, but that’s since changed. "A decade ago, farming and ag tech wasn't a cool thing," observes John Hartnett, Founder and CEO of SVG Ventures. "Today, it's the cool thing because it matters—it's meaningful for people, families, and the future." It’s why SVG launched its flagship agri-food initiative called Thrive. The program brings agri-food tech entrepreneurs to the forefront. At its most recent Thrive Agri-Food Academy IV Demo Day in Calgary, the winner of the Judge's Award went to Calgary Health Laboratories, or Cohlab, an animal care start-up providing diagnostic care and animal health solutions. The People's Choice award went to Advanced Agriscience, a Canadian synthetic biology & public benefit company specializing in the development of biologicals for agriculture protection and enhancement.