Selling to an economic buyer is always challenging and often different from one deal to the next.
Improve your ability to make economic buyers and decision makers stand in their moment of pain and demand an urgent solution to their business challenges. John Kaplan breaks down three key questions you need to answer for your economic buyer in order to propel a deal forward.

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
Here are some additional resources on economic buyer:
- Close the Excuse Department and Shorten Sales Cycles
- http://bit.ly/3dzElMA
- Maximize the Effectiveness of Proof Points [podcast]
- https://apple.co/3btxqSy
- Earn Your Right to Keep Talking [Templates]
- http://bit.ly/2NQTDln