Question of the Day: What is SEO?

Jocelyn explains Search Engine Optimization (SEO) and the three most important things you need to increase it, consistently rank on Google, and get organic views on your content.

Today’s Top Takeaways
SEO is short for Search Engine Optimization.
A search engine is something that houses information - you can type into the search bar and it’ll pull up the most relevant information to that search.
Examples of search engines include YouTube, Pinterest, Google, Bing, and Yahoo
SEO is done to rank your website and content higher with the end goal of it showing up on the first or second page of the search engine.
If you’re writing a blog, you want to use keywords. Keywords come in a few different ways, but the main thing you want to look at in your business is keyword difficulty and the volume of traffic on this keyword.
Jocelyn’s favorite tool is Keywords Everywhere and it’s a free Chrome plugin. When you type something in to Google, it will give you how many people actually search for it, what the cost per click would be, and other search terms that are really close to your question to help you rank under that topic
The reason it’s important to look at the difficulty and the volume is because you don’t want a keyword with a huge volume. There’s no way, as a small business, that you’ll rank #1 with a keyword with a huge volume because there’s going to be a lot of bigger businesses in the industry that will outdo you and maybe even pay for ads to rank on that keyword.
Go with keywords that are under 1000 views or searches per month. That will help you start ranking on Google for those keywords. Then, as Google sees your content, website, and blog is what people are searching, they’ll put you higher and higher in rankings.
Rankings refer to the pages that appear on a Google search. Most people’s websites fall between the 5-7 page range meaning there are at least 50 listings ahead of yours. Ideally you want to bring that up to the top 5 which is on the first page. Under 5, most people have to scroll to find you and most of the time they don’t.
The second really big thing when it comes to SEO is backlinks. Backlinks show Google that there are other people that think your information is worthwhile and they’re linking their viewers and audience back to your information to learn more about a specific keyword or topic.
The third thing is consistently changing your content. That is why having a blog is highly recommended. It not only brings up your value and credibility, but it also shows the search engine that your site is active.
Focusing on SEO would land you on the first page of a search engine and in return gets your website organic clicks and views.

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