“The Value of Product Marketing” with Jamie Friscino
Oct 11, 2022 ·
15m 14s
Kurt sits down with Jamie Friscino, Director of Product Marketing at Definitive Healthcare. Jamie talks about why now, more than ever, is a great time to be in product marketing,...
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Kurt sits down with Jamie Friscino, Director of Product Marketing at Definitive Healthcare. Jamie talks about why now, more than ever, is a great time to be in product marketing, despite ongoing supply chain challenges. He shares how his team is working to help shorten the sales cycle, keep conversations moving, and creating useful collateral to transform the negative market aspects into positives.
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