Question of the day: What are the different types of Facebook ads and how can I use them?

Jocelyn gives a no-nonsense overview of Facebook ads and how to use them for your business.

Today’s Top Takeaways:
If you don’t understand ads or have never done it, get some training from someone who is really good at them.
When you run an ad, make sure it’s tailored to where you’re actually running it. For example, you don’t want to run a square ad in a story. You don’t want to run a long infographic ad.
The best way you can see someone is good at Facebook ads is their clickthrough rate. If their ad is running for clicks, what percentage of people are actually clicking on it. You also have to know the optimization that they run on ads, how often are they are doing A/B Testing, and cost.
A lot of people will run ads and realize the budget they need is $5000. A lot of small businesses don’t have that ad budget. You’ve got several different ways to running ads. You can run ads for likes, engagement, clickthroughs, and video watches. You can run ads to bring it up into a story or Facebook Marketplace. Then you have the various placements of ads: desktop, mobile, Instagram, Instagram stories.
One of the common types of ads you can run is for traffic which leads to your website. You can also run ads for link clicks. If you see the “Sign Up” or “Learn More” buttons, then those are link click type ads.
You can run video ads. Video ads are what I recommend if you are just starting out.
The boost page post is a great way to start with ads if you really want to, but it’s kind of a waste of money if you don’t have a large Facebook page. If you don’t already have a Facebook page that’s built up, you’re just running ads into the void of social media.
The multi-product ads are strictly for shops and Shopify stores, or an e-commerce type businesses where you run a carousel of different pictures and different descriptions under each picture where people gets a good feel for what you’re selling.
The dynamic product ads (also for e-commerce businesses) use what’s already on your e-commerce site and pull it directly over to Facebook. So, you don’t have to do much other than add in an audience.
The Facebook lead ads that open up a form where someone can fill out their name and email or even book a time with you right there.
If you don’t know how to run an ad, go and talk with someone. If you need some recommendations, feel free to reach out.

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