As we discovered in episode 1, Macs make shiny and cool status symbols for executives. But as a business device for the rest of us, does the math make sense?

In this episode, we welcome back Dave Gruver, Field CTO at SHI International, to discuss the "total cost of ownership" (TCO) and the importance of a proper business case when considering Mac devices at scale. In this conversation, Dave will explain how to calculate costs, analyze benefits, and navigate budget allocation challenges.

Join us as we discuss:

• Understanding Total Cost of Ownership (TCO)
• Differentiating between hard dollar costs (hardware, software, support costs) and soft costs (productivity, energy usage)
• Addressing the issue of decentralized IT budgets and the need for a holistic approach