I recently received a pitch to my email inbox that blew me away, and so of course, I knew I had to share it with you! In this episode with Zilker Media's Chief Publicity Officer Shelby Janner, we cover: the exact pitch template her team has used to reach 2.5 million listeners in the past two years alone, so that you can copy it for your own pitches; the pros and cons of being featured in legacy media (like Forbes) and micro-media (like podcasts), empowering you to decide what to prioritize in your current season of brand-building; how to find the best podcasts to pitch yourself to in your niche, allowing you to set yourself up for guesting on the kinds of podcasts that will help you to reach your goals faster; best practices for preparing and for beyond the interview, so that you can get the most return on your time investment from every guest appearance; and so much more!

ABOUT SHELBY JANNER:
Shelby Janner is an award-winning public relations expert and strategic communicator currently serving as Chief Publicity Officer at Zilker Media. Alongside Zilker Media’s earned media department, she maintains a substantial network of journalist connections in the consumer and B2B space, built from her 10+ year experience working with entrepreneurs and business leaders, nonfiction book authors and healthcare professionals. An expert in pitching to podcasts, she has led Zilker Media’s PR team to reach 2.5 million listeners in the past two years alone, booking over 100 different podcasts for Zilker Media’s clients. She has overseen dozens of publicity campaigns, including three New York Times bestselling books; and for the last 10 years, she has managed local and regional publicity for the national bestselling series Chicken Soup for the Soul.

CONNECT WITH GUEST:
Podcast Guest Insider (First 10 podcasts FREE; code: ANGIE10 for 10% OFF): https://podcastguestinsider.com
Website: https://www.zilkermedia.com
Instagram: https://www.instagram.com/zilkermedia
Twitter: https://twitter.com/shelbyjanner
LinkedIn: https://www.linkedin.com/in/shelbyjanner

QUIZ EXAMPLES:
“The Confidence Code Quiz”: https://learnconfidencecode.com/about-quiz
“The Narcissism Test”: https://www.drcraigmalkin.com/#narcissismtest

ANGIE’S PODCHASER:
View Creator Profile Here: https://www.podchaser.com/creators/angie-griffith-107aIYIDoL

CONNECT FURTHER WITH ANGIE:
Podcast: https://www.yougetwhatimsaying.com
Listen Early and Dynamic Ad-Free on Apple Podcasts: https://apple.co/44Y6rbY
Social Media: https://beacons.ai/theactualangie/socialmedia
Contact: yougetwhatimsaying.podcast@gmail.com
Monetize Your Podcast: https://beacons.ai/theactualangie/monetize
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ADVERTISE ON THE SHOW:
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EPISODE CREDITS:
Podcast Logo: Abby Murdock
Podcast Cover Photography: April Bowers Creative

BE ADVISED:
Formerly titled Podfluencer Society (for before that, 4 Things For Your Podcast), episodes 1-114 share insights and strategies specifically for podcasters. As the podcast has undergone a complete rebrand, some links and information referenced in earlier episodes have likely changed. Please contact us at yougetwhatimsaying.podcast@gmail.com if you cannot find what you are looking for.

The views and opinions expressed in each episode are those of the individual contributors and do not necessarily reflect those of the podcast host and team or the owner of this Intellectual Property. This podcast is not an authority of legal advice, and listeners are encouraged to seek professional counsel with regard to their brand, business, and otherwise.

Many of the product and service promotions in each episode are under the negotiated terms of affiliate or sponsorship agreements. If a link is clicked and a purchase is made, an affiliate commission may be received. However, we recommend products or services that we personally endorse and believe may be beneficial to others. This information is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising."