In this episode, Dan Sanchez talks with Joe Pulizzi is the founder of The Tilt, the Content Marketing Institute, and is the author of Content Inc. 
Joe discusses the current state of owned media and content marketing within B2B and dive into his next venture with the Tilt where he is experimenting with branded crypto currency as a means of creating engagement with his audience.
Contact Info:https://www.linkedin.com/in/joepulizzi/pam@thetilt.com