The Missing Piece from your White Glove ABM Strategy with Jess Larkin
Dec 8, 2022 ·
6m 7s
Many of the world's largest companies execute ABM as a highly personalized, 1:1 experience. With all of the money being spent on top customers and target accounts, one piece is...
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Many of the world's largest companies execute ABM as a highly personalized, 1:1 experience. With all of the money being spent on top customers and target accounts, one piece is often overlooked.
Listen as Jess Larkin, Senior Strategic Marketing Manager at Confluent, describes her "secret sauce" when it comes to 1:1 ABM.
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Listen as Jess Larkin, Senior Strategic Marketing Manager at Confluent, describes her "secret sauce" when it comes to 1:1 ABM.
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